Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Advertising Strategy for 24/7 Businesses

With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.

The ’70-20-10 Rule’ for Advertising Budgets

No one wants to be the business that holds onto the past and gradually declines.

How Many Radio Ads Should Advertising Clients Run?

By ensuring your radio ad strategy aligns with your goals and where you are with your business, you can leverage a cost-efficient strategy and maximize your radio advertising results.

How to Help Your Clients with Low Website Conversions

Don't assume there isn't enough traffic; focus on optimizing user engagement once visitors arrive on the site.

Media Salespeople Have Valuable Insights, Stop Ignoring Their Calls

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Breaking

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 1 Recap

Barrett Media President Jason Barrett opened the show by welcoming attendees to SVA Theater in New York.

NBC Sports Networks Reportedly Likely Next In Line To Exit Current RSN Model

"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."

60 Minutes Producer Henry Schuster Exits

"I have been thinking about leaving for a while now, and when the opportunity presented itself in February, I took it."

The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."