Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Should Business Owners Be the Face and Voice of Marketing Campaigns?

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For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.

Clients Should Utilize Market Research and Competitive Analysis in Advertising Strategy

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By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.

Businesses Need to Take Ted Turner’s Advice: “ADVERTISE”

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Consider this: in the late 1970s, consumers were exposed to no more than 1,600 ads a day. Most estimates have our daily exposure to 6,000 to 10,000 per day now!

Advertising Clients Need to Be Known Before They Are Needed

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Should top-of-funnel (ToFu) marketing be a top priority or not?

How to Help Your Clients Stand Out In Recruitment Through Advertising

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Invest in strategic advertising to enhance your reputation, attract qualified candidates, and be the go-to employer in your industry!
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Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

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"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."