Tag: Radio Advertising

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Bad Commercials Can Be More Problematic Than Long Stop Sets

“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows

The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.

Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows

In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement

The partnership was announced at the Consumer Electronic Show 2025.

Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025

"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."

Radio Station Promotions Should Have an Advertising Sales Booth

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."