Tag: Radio Advertising

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

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"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

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"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Seeing The True Value Of What Radio Does As An Art Form

Columns Bob Lawrence Bob Lawrence -
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?

How Triton Digital is Using AI to Help Make Audio Easier to Navigate for Advertisers

Features Garrett Searight Garrett Searight -
"Publishers are rising to the call from advertisers and leveraging AI-powered tools like Sounder to scale those efforts, while also influencing new standards as it helps provide better value to partners."

Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
Digital media is being tabbed as the largest driver of the increase.

Bad Commercials Can Be More Problematic Than Long Stop Sets

Features Jeff Lynn Jeff Lynn -
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows

Business BNM Staff BNM Staff -
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.

Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

Columns Dr. Ed Cohen Dr. Ed Cohen -
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement

Business BNM Staff BNM Staff -
The partnership was announced at the Consumer Electronic Show 2025.

Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025

Features Garrett Searight Garrett Searight -
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."

Radio Station Promotions Should Have an Advertising Sales Booth

Business Jeff Caves Jeff Caves -
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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

Features 0
"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

Columns 0
"Here's the twist. While subscriber counts stalled, fans went back to the record store."