Tag: Radio Advertising
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Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Using Spec Spots to Sell Radio Advertising
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Radio Advertising Campaigns: When to go for Reach, Frequency, or Both
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
iHeartMedia Study Reveals Consumers Feel Ignored By Advertisers
"We need to ensure our marketing decisions are driven by consumer realities, not our personal perceptions."
Chick-fil-A Hates Radio
What??? Yes, it is true. Chick-fil-A hates radio. If there was a company that has cashed in on earned media on talk radio, it...
Radio Advertising for Brand Awareness
Most new radio clients want to be known before they are needed or should be. But how can radio advertising achieve this, and how...
Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show
The company also projects that digital media revenue will eclipse traditional media next year.
Radio Advertising Sales Reps Should Be Selling Podcasts
The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...
Audio Advertising Research: Insights for Radio Ad Buyers
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...