Tag: Radio Advertising
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iHeartMedia Study Reveals Consumers Feel Ignored By Advertisers
"We need to ensure our marketing decisions are driven by consumer realities, not our personal perceptions."
Chick-fil-A Hates Radio
What??? Yes, it is true. Chick-fil-A hates radio. If there was a company that has cashed in on earned media on talk radio, it...
Radio Advertising for Brand Awareness
Most new radio clients want to be known before they are needed or should be. But how can radio advertising achieve this, and how...
Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show
The company also projects that digital media revenue will eclipse traditional media next year.
Radio Advertising Sales Reps Should Be Selling Podcasts
The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...
Audio Advertising Research: Insights for Radio Ad Buyers
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...
Cancelling Your Radio Advertising is a Bad Idea
While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.
Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”
If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."
Overcoming Common Objections to Buying Sports Radio Advertising
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.