Tag: Radio Advertising

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Cancelling Your Radio Advertising is a Bad Idea

Business Jeff Caves Jeff Caves -
While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.

Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows

Business BNM Staff BNM Staff -
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

Columns Jason Barrett Jason Barrett -
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

Business BNM Staff BNM Staff -
In total, 80% of advertisers claimed they were interested in in-dash visual ads.

2024 Radio Mercury Awards Winners Announced

Business BNM Staff BNM Staff -
"The Radio Mercury Awards continues to be where the best in radio and audio creativity is discovered."

With Radio Industry Revenue Not Growing, Other Opportunities Must Be Explored

Columns Jason Barrett Jason Barrett -
“Radio is a good business, but unlocking your full revenue potential requires exploring and mastering new spaces..”

What Does Radio Advertising Have to Prove When Every Stat Shows It Works?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?

How Advertisers Can Protect Their Digital Ad Spend

Business Jeff Caves Jeff Caves -
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

How to Renegotiate Your Annual Sports Radio Advertising Contract

Business Jeff Caves Jeff Caves -
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.
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Popular

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.