Tag: Radio Advertising

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Cumulus Media Reports 9.7% Revenue Decline During 2026’s 2nd Quarter

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"With our plan of reorganization confirmed by the court and the FCC approval process well underway, we are positioned to emerge from Chapter 11 with a stronger balance sheet to capitalize on future market opportunities."

NFL Reportedly Extending Team-Access Restrictions To ESPN’s Troy Aikman

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"It is up to the coaches and clubs what they share with him. If they share information they shouldn’t, then that’s on them. The same parameters that pertained to Tom last season will continue this year and also will apply to Troy [Aikman]."

Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

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"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

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"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Chick-fil-A Hates Radio

Columns Peter Thiele Peter Thiele -
What??? Yes, it is true. Chick-fil-A hates radio. If there was a company that has cashed in on earned media on talk radio, it...

Radio Advertising for Brand Awareness

Business Jeff Caves Jeff Caves -
Most new radio clients want to be known before they are needed or should be. But how can radio advertising achieve this, and how...

Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show

Business BNM Staff BNM Staff -
The company also projects that digital media revenue will eclipse traditional media next year.

Radio Advertising Sales Reps Should Be Selling Podcasts

Business Jeff Caves Jeff Caves -
The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...

Audio Advertising Research: Insights for Radio Ad Buyers

Business Jeff Caves Jeff Caves -
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...

Cancelling Your Radio Advertising is a Bad Idea

Business Jeff Caves Jeff Caves -
While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.

Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows

Business BNM Staff BNM Staff -
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

Columns Jason Barrett Jason Barrett -
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

Business BNM Staff BNM Staff -
In total, 80% of advertisers claimed they were interested in in-dash visual ads.
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NFL Reportedly Extending Team-Access Restrictions To ESPN’s Troy Aikman

Sports 0
"It is up to the coaches and clubs what they share with him. If they share information they shouldn’t, then that’s on them. The same parameters that pertained to Tom last season will continue this year and also will apply to Troy [Aikman]."

Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

Sports 0
"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

Sports 0
"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

Music 0
"I am incredibly proud of what we accomplished together."