Tag: Radio Advertising

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

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“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

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"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

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"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

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"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

You Have To Be A Thief In This Business

Columns Dave Greene Dave Greene -
"Any good manager, trainer, co-worker or industry expert I’ve come in contact with over the last twenty-five years, I’ve generally taken something from."

You Have A Lot Of Products To Sell

Columns Dave Greene Dave Greene -
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

Your Burning Questions Answered

Columns Dave Greene Dave Greene -
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."

Don’t Let Your Client Be An Example Of Bad Advertising

Columns Dave Greene Dave Greene -
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."

BSM Programming Summit Day 1

Columns Jason Barrett Jason Barrett -
We're live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day...

TV and Radio Are Heading in Opposite Directions

Columns Dave Greene Dave Greene -
Remember newspapers? For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or...
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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"Meet The" Series 0
"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

Features 0
"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

Columns 0
"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

Features 0
"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."