Tag: Radio Advertising

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

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"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

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"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

How Do We Sell Local Podcasts?

Columns Jeff Caves Jeff Caves -
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."

How Many Ads Should I Run?

Columns Jeff Caves Jeff Caves -
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."

Managing The Crisis – Steve Shanks, Ad Results

BM Podcasts Jason Barrett Jason Barrett -
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."

You Have To Be A Thief In This Business

Columns Dave Greene Dave Greene -
"Any good manager, trainer, co-worker or industry expert I’ve come in contact with over the last twenty-five years, I’ve generally taken something from."

You Have A Lot Of Products To Sell

Columns Dave Greene Dave Greene -
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

Your Burning Questions Answered

Columns Dave Greene Dave Greene -
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."

Don’t Let Your Client Be An Example Of Bad Advertising

Columns Dave Greene Dave Greene -
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."

BSM Programming Summit Day 1

Columns Jason Barrett Jason Barrett -
We're live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day...

TV and Radio Are Heading in Opposite Directions

Columns Dave Greene Dave Greene -
Remember newspapers? For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or...
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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

Features 0
"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

Columns 0
"Here's the twist. While subscriber counts stalled, fans went back to the record store."