Tag: Radio Advertising

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

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"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

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"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Political Ad Spending to Reach $16B in 2024, Analysts Say

Business BNM Staff BNM Staff -
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...

Radio Sales Reps: This Survey is For You

Columns Jeff Caves Jeff Caves -
You can be a part of the solution and contribute to improving the media sales business.

How to Supercharge Radio Ad Sales with Data, Proof, Testimonials

Columns Jeff Caves Jeff Caves -
The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.

Local Advertising Projected to Grow 2% in 2024, New Projections Show

Business BNM Staff BNM Staff -
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.

The 3 Stages of the Radio Advertising Cycle

Columns Jeff Caves Jeff Caves -
Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.

WARC Projects 3.3% Audio Advertising Increase in 2024

Business BNM Staff BNM Staff -
"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."

Survey: One-Fourth of Radio Advertisers Expect to Increase Spending

Radio BSM Staff BSM Staff -
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."

Now is the Time for a FREE GAS Radio Promotion

Columns Jeff Caves Jeff Caves -
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.

Why Local Radio Would Benefit From Hosting An Annual Upfront

Columns Jason Barrett Jason Barrett -
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job...

What Can Radio Learn From Google Ads?

Columns Jeff Caves Jeff Caves -
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"
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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

Features 0
"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

Columns 0
"Here's the twist. While subscriber counts stalled, fans went back to the record store."