Tag: Radio Advertising
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How Do We Sell Local Podcasts?
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."
How Many Ads Should I Run?
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
Managing The Crisis – Steve Shanks, Ad Results
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."
You Have To Be A Thief In This Business
"Any good manager, trainer, co-worker or industry expert I’ve come in contact with over the last twenty-five years, I’ve generally taken something from."
You Have A Lot Of Products To Sell
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."
Your Burning Questions Answered
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."
Don’t Let Your Client Be An Example Of Bad Advertising
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."
BSM Programming Summit Day 1
We're live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day...
TV and Radio Are Heading in Opposite Directions
Remember newspapers?
For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or...