Tag: Radio Advertising

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NFL Reportedly Extending Team-Access Restrictions To ESPN’s Troy Aikman

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"It is up to the coaches and clubs what they share with him. If they share information they shouldn’t, then that’s on them. The same parameters that pertained to Tom last season will continue this year and also will apply to Troy [Aikman]."

Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

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"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

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"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

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"I am incredibly proud of what we accomplished together."

Why Local Radio Would Benefit From Hosting An Annual Upfront

Columns Jason Barrett Jason Barrett -
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job...

What Can Radio Learn From Google Ads?

Columns Jeff Caves Jeff Caves -
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"

How Do We Sell Local Podcasts?

Columns Jeff Caves Jeff Caves -
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."

How Many Ads Should I Run?

Columns Jeff Caves Jeff Caves -
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."

Managing The Crisis – Steve Shanks, Ad Results

BM Podcasts Jason Barrett Jason Barrett -
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."

You Have To Be A Thief In This Business

Columns Dave Greene Dave Greene -
"Any good manager, trainer, co-worker or industry expert I’ve come in contact with over the last twenty-five years, I’ve generally taken something from."

You Have A Lot Of Products To Sell

Columns Dave Greene Dave Greene -
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

Your Burning Questions Answered

Columns Dave Greene Dave Greene -
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."

Don’t Let Your Client Be An Example Of Bad Advertising

Columns Dave Greene Dave Greene -
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."

BSM Programming Summit Day 1

Columns Jason Barrett Jason Barrett -
We're live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day...
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Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

Sports 0
"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

Sports 0
"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

Music 0
"I am incredibly proud of what we accomplished together."

Scott Jennings Doesn’t Deny White House Press Secretary Speculation

News 0
Jennings' response certainly didn't close the door on a move to the White House.