Tag: Radio Advertising

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

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“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

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"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

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"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

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"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Business Jeff Caves Jeff Caves -
Radio endorsers can be your 'superpower' in achieving your marketing goals.

RAB Names O’Reilly Auto Parts 2024 Radio Marketer of the Year

Business BNM Staff BNM Staff -
The Radio Marketer of the Year award will be presented to O’Reilly Auto Parts at the 2024 Radio Mercury Awards on June 6 at Sony Hall in New York City. 

Should Business Owners Be the Face and Voice of Marketing Campaigns?

Columns Jeff Caves Jeff Caves -
For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.

Radio Digital Ad Revenue Grew to $1.9 Billion in 2023

Business BNM Staff BNM Staff -
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”

Political Ad Revenue Growing on Backs of Budding Senate Campaigns

Business BNM Staff BNM Staff -
AdImpact reports $104.2 million has been spent to support Democrats in Senate races thus far, with $77.4 million being spent on Republican candidates in those battleground states.

Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows

Business BNM Staff BNM Staff -
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”

Nearly 25% of Radio and Audio Advertisers Plan to Increase Spending in 2024

Business BNM Staff BNM Staff -
That figure is backed by another 54% who plan to maintain their ad spending in the audio space this year.

Political Ad Spending to Reach $16B in 2024, Analysts Say

Business BNM Staff BNM Staff -
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...

Radio Sales Reps: This Survey is For You

Columns Jeff Caves Jeff Caves -
You can be a part of the solution and contribute to improving the media sales business.

How to Supercharge Radio Ad Sales with Data, Proof, Testimonials

Columns Jeff Caves Jeff Caves -
The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.
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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"Meet The" Series 0
"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

Features 0
"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

Columns 0
"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

Features 0
"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."