Tag: Radio Advertising
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Survey: One-Fourth of Radio Advertisers Expect to Increase Spending
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."
Now is the Time for a FREE GAS Radio Promotion
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.
Why Local Radio Would Benefit From Hosting An Annual Upfront
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job...
What Can Radio Learn From Google Ads?
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"
How Do We Sell Local Podcasts?
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."
How Many Ads Should I Run?
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
Managing The Crisis – Steve Shanks, Ad Results
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."
You Have To Be A Thief In This Business
"Any good manager, trainer, co-worker or industry expert I’ve come in contact with over the last twenty-five years, I’ve generally taken something from."
You Have A Lot Of Products To Sell
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."
Your Burning Questions Answered
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."