Tag: Radio Advertising
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Local Advertising Projected to Grow 2% in 2024, New Projections Show
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.
The 3 Stages of the Radio Advertising Cycle
Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.
WARC Projects 3.3% Audio Advertising Increase in 2024
"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."
Survey: One-Fourth of Radio Advertisers Expect to Increase Spending
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."
Now is the Time for a FREE GAS Radio Promotion
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.
Why Local Radio Would Benefit From Hosting An Annual Upfront
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job...
What Can Radio Learn From Google Ads?
"In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion"
How Do We Sell Local Podcasts?
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."
How Many Ads Should I Run?
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."
Managing The Crisis – Steve Shanks, Ad Results
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."