Tag: Radio Advertising

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows

“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

Overcoming Common Objections to Buying Sports Radio Advertising

Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertisers Would Pay Premium for Corresponding In-Dash Visuals, New Study Shows

In total, 80% of advertisers claimed they were interested in in-dash visual ads.

2024 Radio Mercury Awards Winners Announced

"The Radio Mercury Awards continues to be where the best in radio and audio creativity is discovered."

With Radio Industry Revenue Not Growing, Other Opportunities Must Be Explored

“Radio is a good business, but unlocking your full revenue potential requires exploring and mastering new spaces..”

What Does Radio Advertising Have to Prove When Every Stat Shows It Works?

Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?

How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

How to Renegotiate Your Annual Sports Radio Advertising Contract

Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Radio and Podcast Advertising for Road Trippers

3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.

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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."