Tag: Radio Advertising
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Radio Digital Ad Revenue Grew to $1.9 Billion in 2023
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”
Political Ad Revenue Growing on Backs of Budding Senate Campaigns
AdImpact reports $104.2 million has been spent to support Democrats in Senate races thus far, with $77.4 million being spent on Republican candidates in those battleground states.
Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”
Nearly 25% of Radio and Audio Advertisers Plan to Increase Spending in 2024
That figure is backed by another 54% who plan to maintain their ad spending in the audio space this year.
Political Ad Spending to Reach $16B in 2024, Analysts Say
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...
Radio Sales Reps: This Survey is For You
You can be a part of the solution and contribute to improving the media sales business.
How to Supercharge Radio Ad Sales with Data, Proof, Testimonials
The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.
Local Advertising Projected to Grow 2% in 2024, New Projections Show
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.
The 3 Stages of the Radio Advertising Cycle
Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.
WARC Projects 3.3% Audio Advertising Increase in 2024
"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."