Tag: Radio Advertising

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NFL Reportedly Extending Team-Access Restrictions To ESPN’s Troy Aikman

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"It is up to the coaches and clubs what they share with him. If they share information they shouldn’t, then that’s on them. The same parameters that pertained to Tom last season will continue this year and also will apply to Troy [Aikman]."

Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

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"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

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"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

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"I am incredibly proud of what we accomplished together."

Podcast Marketers Believe Ads More Effective Than AM/FM Radio, New Study Shows

Business BNM Staff BNM Staff -
"We’re seeing that podcasters provide an authentic and reliable safe harbor to market products to their audiences.”

Nearly 25% of Radio and Audio Advertisers Plan to Increase Spending in 2024

Business BNM Staff BNM Staff -
That figure is backed by another 54% who plan to maintain their ad spending in the audio space this year.

Political Ad Spending to Reach $16B in 2024, Analysts Say

Business BNM Staff BNM Staff -
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...

Radio Sales Reps: This Survey is For You

Columns Jeff Caves Jeff Caves -
You can be a part of the solution and contribute to improving the media sales business.

How to Supercharge Radio Ad Sales with Data, Proof, Testimonials

Columns Jeff Caves Jeff Caves -
The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.

Local Advertising Projected to Grow 2% in 2024, New Projections Show

Business BNM Staff BNM Staff -
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.

The 3 Stages of the Radio Advertising Cycle

Columns Jeff Caves Jeff Caves -
Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.

WARC Projects 3.3% Audio Advertising Increase in 2024

Business BNM Staff BNM Staff -
"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."

Survey: One-Fourth of Radio Advertisers Expect to Increase Spending

Radio BSM Staff BSM Staff -
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."

Now is the Time for a FREE GAS Radio Promotion

Columns Jeff Caves Jeff Caves -
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.
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Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

Sports 0
"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

Sports 0
"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

Music 0
"I am incredibly proud of what we accomplished together."

Scott Jennings Doesn’t Deny White House Press Secretary Speculation

News 0
Jennings' response certainly didn't close the door on a move to the White House.