Tag: Radio Advertising

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105.3 The Fan Becomes New Radio Flagship Station For the Dallas Mavericks

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"At The Fan, we can't wait to keep expanding our multi-platform experience to deliver the best content to sports fans. Serving as the proud, 100,000-watt home of the Dallas Mavericks is something we are truly excited about."

Dianna Russini Reportedly Planning Return To Sports Media “Sooner Than Later”

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"Front Office Sports reported that Russini is already engaging in conversations about a return to sports media sooner than later."

Mike Valenti: Dianna Russini Findings By The Athletic “Gaslighting” The Public

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"The Athletic has to own this. They have to own that one of their highest-paid employees seems like, sounds like, feels like, was banging an NFL head coach who's married."

News Media Reacts After Maria Bartiromo Exits Fox News, Press Secretary Speculation Grows

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The timeline of Maria Bartiromo's last appearances on the network coincides with the announcement that current White House Press Secretary Karoline Leavitt would resign from the post.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

Columns Dr. Ed Cohen Dr. Ed Cohen -
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement

Business BNM Staff BNM Staff -
The partnership was announced at the Consumer Electronic Show 2025.

Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025

Features Garrett Searight Garrett Searight -
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."

Radio Station Promotions Should Have an Advertising Sales Booth

Business Jeff Caves Jeff Caves -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Using Spec Spots to Sell Radio Advertising

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Business Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

What If Radio Marketed Like Politicians?

Columns Robby Bridges Robby Bridges -
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
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Dianna Russini Reportedly Planning Return To Sports Media “Sooner Than Later”

Sports 0
"Front Office Sports reported that Russini is already engaging in conversations about a return to sports media sooner than later."

Mike Valenti: Dianna Russini Findings By The Athletic “Gaslighting” The Public

Sports 0
"The Athletic has to own this. They have to own that one of their highest-paid employees seems like, sounds like, feels like, was banging an NFL head coach who's married."

News Media Reacts After Maria Bartiromo Exits Fox News, Press Secretary Speculation Grows

News 0
The timeline of Maria Bartiromo's last appearances on the network coincides with the announcement that current White House Press Secretary Karoline Leavitt would resign from the post.

WFNZ Announces Multi-Year Extension With Charlotte Hornets

Sports 0
"We are incredibly proud to reunite with the Charlotte Hornets as the team’s flagship radio station."