Tag: Radio Advertising

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

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"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

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"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Quu CEO Steve Newberry Sees a Bright Future for Visual Radio Ads

Features Garrett Searight Garrett Searight -
"There's a ton of opportunity, but we're beginning to get our legs beneath us."

Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows

Business BNM Staff BNM Staff -
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

Visual Radio Ads Boost Intent to Purchase By Nearly 90%, New Data from Quu Shows

Business BNM Staff BNM Staff -
New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...

Tips To Harness The Audio Power Of Radio Advertising

Columns Bob Lawrence Bob Lawrence -
When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.

The Best Place to Market Your Show is on Your Radio Station

Columns Peter Thiele Peter Thiele -
"There is an awesome place for you to market your radio station - it's called your radio station!"

Dear Rock Radio: Will They Remember You?

Columns Keith Cunningham Keith Cunningham -
Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

A Message to the Advertising Industry, New Sports Editor, AI Ashley, and the 2025 BNM Summit

Columns Jason Barrett Jason Barrett -
"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."

BIA Advisory Services Names Senan Mele Vice President of Forecasting & Data Analytics

Business BNM Staff BNM Staff -
"Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”
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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

Features 0
"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

Columns 0
"Here's the twist. While subscriber counts stalled, fans went back to the record store."