Tag: Radio Advertising

Browse our Latest articles!

Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

0
For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Using Spec Spots to Sell Radio Advertising

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Business Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

What If Radio Marketed Like Politicians?

Columns Robby Bridges Robby Bridges -
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.

iHeartMedia Study Reveals Consumers Feel Ignored By Advertisers

Business BNM Staff BNM Staff -
"We need to ensure our marketing decisions are driven by consumer realities, not our personal perceptions."

Chick-fil-A Hates Radio

Columns Peter Thiele Peter Thiele -
What??? Yes, it is true. Chick-fil-A hates radio. If there was a company that has cashed in on earned media on talk radio, it...

Radio Advertising for Brand Awareness

Business Jeff Caves Jeff Caves -
Most new radio clients want to be known before they are needed or should be. But how can radio advertising achieve this, and how...

Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show

Business BNM Staff BNM Staff -
The company also projects that digital media revenue will eclipse traditional media next year.

Radio Advertising Sales Reps Should Be Selling Podcasts

Business Jeff Caves Jeff Caves -
The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...

Audio Advertising Research: Insights for Radio Ad Buyers

Business Jeff Caves Jeff Caves -
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...
1...456...9Page 5 of 9

Popular

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.