Tag: Radio Advertising
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Seeing The True Value Of What Radio Does As An Art Form
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?
How Triton Digital is Using AI to Help Make Audio Easier to Navigate for Advertisers
"Publishers are rising to the call from advertisers and leveraging AI-powered tools like Sounder to scale those efforts, while also influencing new standards as it helps provide better value to partners."
Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows
Digital media is being tabbed as the largest driver of the increase.
Bad Commercials Can Be More Problematic Than Long Stop Sets
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.
Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.
Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.
Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement
The partnership was announced at the Consumer Electronic Show 2025.
Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."
Radio Station Promotions Should Have an Advertising Sales Booth
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