Tag: Radio Advertising

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
Digital media is being tabbed as the largest driver of the increase.

Bad Commercials Can Be More Problematic Than Long Stop Sets

Features Jeff Lynn Jeff Lynn -
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows

Business BNM Staff BNM Staff -
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.

Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

Columns Dr. Ed Cohen Dr. Ed Cohen -
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement

Business BNM Staff BNM Staff -
The partnership was announced at the Consumer Electronic Show 2025.

Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025

Features Garrett Searight Garrett Searight -
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."

Radio Station Promotions Should Have an Advertising Sales Booth

Business Jeff Caves Jeff Caves -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Dumb or Dumber: How to Handle “We Don’t Do Much Radio”

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.