Tag: Radio Advertising
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A Lesson For The Advertising Industry From Taylor Swift
“Why does all of this matter? And who should be paying attention most? The advertising industry.”
News/Talk Radio Needs to Copycat the Podcast Industry On This One Issue
The industry simply can’t afford to ignore this.
How YouTube Stole From Sports Radio’s Playbook for First NFL Free Broadcast
"Hey sports radio, YouTube is taking away your best messaging!"
First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.
As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
Quu CEO Steve Newberry Sees a Bright Future for Visual Radio Ads
"There's a ton of opportunity, but we're beginning to get our legs beneath us."
Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."
Visual Radio Ads Boost Intent to Purchase By Nearly 90%, New Data from Quu Shows
New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...
Tips To Harness The Audio Power Of Radio Advertising
When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.
The Best Place to Market Your Show is on Your Radio Station
"There is an awesome place for you to market your radio station - it's called your radio station!"