Tag: Radio Advertising

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows

Business BNM Staff BNM Staff -
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

Visual Radio Ads Boost Intent to Purchase By Nearly 90%, New Data from Quu Shows

Business BNM Staff BNM Staff -
New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...

Tips To Harness The Audio Power Of Radio Advertising

Columns Bob Lawrence Bob Lawrence -
When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.

The Best Place to Market Your Show is on Your Radio Station

Columns Peter Thiele Peter Thiele -
"There is an awesome place for you to market your radio station - it's called your radio station!"

Dear Rock Radio: Will They Remember You?

Columns Keith Cunningham Keith Cunningham -
Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

A Message to the Advertising Industry, New Sports Editor, AI Ashley, and the 2025 BNM Summit

Columns Jason Barrett Jason Barrett -
"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."

BIA Advisory Services Names Senan Mele Vice President of Forecasting & Data Analytics

Business BNM Staff BNM Staff -
"Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”

Seeing The True Value Of What Radio Does As An Art Form

Columns Bob Lawrence Bob Lawrence -
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?

How Triton Digital is Using AI to Help Make Audio Easier to Navigate for Advertisers

Features Garrett Searight Garrett Searight -
"Publishers are rising to the call from advertisers and leveraging AI-powered tools like Sounder to scale those efforts, while also influencing new standards as it helps provide better value to partners."
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.