Tag: Radio Advertising

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

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“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

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"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

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"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

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"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows

Business Garrett Searight Garrett Searight -
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.

Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution

Business BNM Staff BNM Staff -
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”

Why It’s So Challenging To Find Media Salespeople

Columns Bob Lawrence Bob Lawrence -
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."

Radio Has Unique Power in Product Placement

Columns Bob Lawrence Bob Lawrence -
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."

The Industry According To….Kevin LeGrett, Beasley Media Group

Features Keith Cunningham Keith Cunningham -
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."

The Industry According To….Katie Miller, Harker Bos Group

Features Keith Cunningham Keith Cunningham -
"Research has to be sequential. It's important to know your station's position before you dive into your content."

Why Small Broadcast Companies Face A Digital Crossroads

Columns Bob Lawrence Bob Lawrence -
"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."

Audacy Partners With Sonos For Exclusive Sales, Distribution of Streaming Inventory

Business BNM Staff BNM Staff -
"Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities."

iHeartMedia, Amazon Ads Expand Partnership with New Programmatic Audio Offering Through Amazon DSP

Business BMM Staff BMM Staff -
"Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media"

The Chasm Between Clients and Radio Sellers

Business Bob Lawrence Bob Lawrence -
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."
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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"Meet The" Series 0
"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

Features 0
"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

Columns 0
"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

Features 0
"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."