Tag: Radio Advertising

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NFL Reportedly Extending Team-Access Restrictions To ESPN’s Troy Aikman

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"It is up to the coaches and clubs what they share with him. If they share information they shouldn’t, then that’s on them. The same parameters that pertained to Tom last season will continue this year and also will apply to Troy [Aikman]."

Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

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"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

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"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

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"I am incredibly proud of what we accomplished together."

How YouTube Stole From Sports Radio’s Playbook for First NFL Free Broadcast

Columns John Mamola John Mamola -
"Hey sports radio, YouTube is taking away your best messaging!"

First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick

Business BNM Staff BNM Staff -
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Quu CEO Steve Newberry Sees a Bright Future for Visual Radio Ads

Features Garrett Searight Garrett Searight -
"There's a ton of opportunity, but we're beginning to get our legs beneath us."

Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows

Business BNM Staff BNM Staff -
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

Visual Radio Ads Boost Intent to Purchase By Nearly 90%, New Data from Quu Shows

Business BNM Staff BNM Staff -
New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...

Tips To Harness The Audio Power Of Radio Advertising

Columns Bob Lawrence Bob Lawrence -
When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.

The Best Place to Market Your Show is on Your Radio Station

Columns Peter Thiele Peter Thiele -
"There is an awesome place for you to market your radio station - it's called your radio station!"

Dear Rock Radio: Will They Remember You?

Columns Keith Cunningham Keith Cunningham -
Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.
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Bart Scott on Not Being Renewed by ESPN: “It’s My Job To Make Them Regret It”

Sports 0
"I was going in to my radio show, and they called and were like wish we can do it in person. I'm like, no you don't, motherfu**er."

ESPN’s Troy Aikman: Every Broadcaster Has A Conflict On Interest

Sports 0
"I have friendships every week that I call a game. Whether it's a head coach, an offensive coordinator, or a player. So, I would argue that every broadcaster has a conflict when they're calling a game."

Shaggy Stokes Ends 25-Year Run Z104 Norfolk

Music 0
"I am incredibly proud of what we accomplished together."

Scott Jennings Doesn’t Deny White House Press Secretary Speculation

News 0
Jennings' response certainly didn't close the door on a move to the White House.