Tag: Radio Advertising

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FOX Sports Radio Adds Baltimore Affiliate With 1370AM

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"From the biggest stories and games to expert analysis and the latest in sports betting, FOX Sports 1370 AM will give Baltimore sports fans something to follow around the clock."

ESPN Granted Ability To Intervene In Lawsuit With WWE Over Unlimited Roll Out

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"Now with ESPN's involvement, it's a more collaborative approach between the two partners in their defense."

Mobile Overtakes Radio As Primary In-Car Device For 13-34 Demo, Edison Research Data Shows

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In 2015, mobile devices represented 19% of in-car listening for the demographic, while AM/FM Radio stood at 66%.

Stephen A. Smith Defends CNN and Fox News Over Donald Trump White House Ban

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"Because you don't like the coverage that you're receiving, you're going to try and ban people from covering you? You can't go for that as a member of the media. You can't go for that."

The Chasm Between Clients and Radio Sellers

Business Bob Lawrence Bob Lawrence -
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Why Clients Who Think Radio Advertising is Dead Are Dead Wrong

Columns Bob Lawrence Bob Lawrence -
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."

RAB Adds New Slate of Members to Board of Directors

Business BNM Staff BNM Staff -
The Board of Directors meeting was held in Carlsbad, California, where three new members were added to the already established group of members.

A Lesson For The Advertising Industry From Taylor Swift

Columns Jason Barrett Jason Barrett -
“Why does all of this matter? And who should be paying attention most? The advertising industry.”

News/Talk Radio Needs to Copycat the Podcast Industry On This One Issue

Columns Garrett Searight Garrett Searight -
The industry simply can’t afford to ignore this.

How YouTube Stole From Sports Radio’s Playbook for First NFL Free Broadcast

Columns John Mamola John Mamola -
"Hey sports radio, YouTube is taking away your best messaging!"

First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick

Business BNM Staff BNM Staff -
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Quu CEO Steve Newberry Sees a Bright Future for Visual Radio Ads

Features Garrett Searight Garrett Searight -
"There's a ton of opportunity, but we're beginning to get our legs beneath us."
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ESPN Granted Ability To Intervene In Lawsuit With WWE Over Unlimited Roll Out

Sports 0
"Now with ESPN's involvement, it's a more collaborative approach between the two partners in their defense."

Mobile Overtakes Radio As Primary In-Car Device For 13-34 Demo, Edison Research Data Shows

Business 0
In 2015, mobile devices represented 19% of in-car listening for the demographic, while AM/FM Radio stood at 66%.

Stephen A. Smith Defends CNN and Fox News Over Donald Trump White House Ban

News 0
"Because you don't like the coverage that you're receiving, you're going to try and ban people from covering you? You can't go for that as a member of the media. You can't go for that."

CNN Elevates Leigh Waldman to Correspondent Role

News 0
Waldman will be based in Los Angeles.