Tag: Radio Advertising

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

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"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

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"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Why Radio Should Stop Chasing 25-54 and Own Its Market

Columns David Hill David Hill -
"Stop thinking innovation only means chasing teenagers on TikTok."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

Music David Hill David Hill -
The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk) The Consultants Conversation at the first Barrett Media Music Radio Conference...

Radio Advertising Bureau Adds Sabina Widmann As Executive Vice President

Business John Mamola John Mamola -
"I look forward to working with RAB's members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth."

82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows

Business Garrett Searight Garrett Searight -
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.

Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution

Business BNM Staff BNM Staff -
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”

Why It’s So Challenging To Find Media Salespeople

Columns Bob Lawrence Bob Lawrence -
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."

Radio Has Unique Power in Product Placement

Columns Bob Lawrence Bob Lawrence -
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."

The Industry According To….Kevin LeGrett, Beasley Media Group

Features Keith Cunningham Keith Cunningham -
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."

The Industry According To….Katie Miller, Harker Bos Group

Features Keith Cunningham Keith Cunningham -
"Research has to be sequential. It's important to know your station's position before you dive into your content."

Why Small Broadcast Companies Face A Digital Crossroads

Columns Bob Lawrence Bob Lawrence -
"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."
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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

Features 0
"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

Columns 0
"Here's the twist. While subscriber counts stalled, fans went back to the record store."