Tag: Radio Advertising

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ESPN Should Use Michael Wilbon’s Absence to Plan Pardon the Interruption’s Future

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"ESPN shouldn't wait until the inevitable arrives to start thinking about what comes next. The network has an opportunity to let the audience see what the next chapter could look like without sacrificing what made the original so special."

How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

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"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

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"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

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"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Barrett Media’s Top 20 Podcast Advertisers of 2026

2026 Jason Barrett Jason Barrett -
"Voters were asked to answer up to six questions and list which groups and individuals were most important to their business in exact order."

Barrett Media’s Top 20 Audio Advertising Agencies of 2026

2026 Jason Barrett Jason Barrett -
"Voters were asked to answer up to six questions and list which groups and individuals were most important to their business in exact order."

The Industry According To: Jeff Federman, Audacy

Features Keith Cunningham Keith Cunningham -
"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."

Edison Research: AM/FM Dominates Ad-Supported Car Audio

Business David Hill David Hill -
"Advertisers chasing young listeners therefore still find most of them on broadcast frequencies."

AudioGraph Changes Radio Attribution Game Entirely

Columns David Hill David Hill -
"(It) aligns more closely with digital buying and measurement standards."

Why Radio’s Breakup With Nielsen Might Be Good for Programming Decisions

Columns David Hill David Hill -
"Radio's proof model simply didn't answer the question advertisers started asking. Did this actually work?"

What Ratings? ROAS and Attribution: Radio’s New Accountability Standard

Columns David Hill David Hill -
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."

Cumulus Media Reports 9.7% Revenue Decline During 2026’s 2nd Quarter

Business Garrett Searight Garrett Searight -
"With our plan of reorganization confirmed by the court and the FCC approval process well underway, we are positioned to emerge from Chapter 11 with a stronger balance sheet to capitalize on future market opportunities."

We Are What We Eat With Media Being the Meal

Columns Bob Lawrence Bob Lawrence -
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."

Mary Berner Can’t Stay Silent on Cumulus Media’s San Francisco Mess With Greg Papa and KNBR

Columns Jason Barrett Jason Barrett -
"When markets endure damage like this repeatedly, executives have to look closer at what's going on and set things right."
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How Workhouse Media’s John McConnell Turned a Near-Fatal Bike Crash Into a Philanthropy Mission

Features 0
"I couldn’t move. I had no movement other than a little bit of feeling in my right pinky. In that moment, I thought, ‘This is it. I’m going to die, and this is how I’m going to go out.’”

Bert Weiss Walked Away, But These Radio Talents Still Believe

Columns 0
"While I certainly respect Bert and the incredible success he's had with The Bert Show, he couldn't be more wrong. "

How Eddie Olczyk Is Embracing a New Chapter Of A Hall of Fame Hockey Broadcasting Career

Features 0
"I'm very lucky to be an American-born lead analyst and do that many games in our country. It's very humbling and I feel honored. I'm always trying to make the next one the best one. That remains the goal."

Streaming Has Hit Its Ceiling. Now What?

Columns 0
"Here's the twist. While subscriber counts stalled, fans went back to the record store."