Tag: Radio Advertising

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Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix

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For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

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"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

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"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

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"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

The Chasm Between Clients and Radio Sellers

Business Bob Lawrence Bob Lawrence -
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

Why Clients Who Think Radio Advertising is Dead Are Dead Wrong

Columns Bob Lawrence Bob Lawrence -
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."

RAB Adds New Slate of Members to Board of Directors

Business BNM Staff BNM Staff -
The Board of Directors meeting was held in Carlsbad, California, where three new members were added to the already established group of members.

A Lesson For The Advertising Industry From Taylor Swift

Columns Jason Barrett Jason Barrett -
“Why does all of this matter? And who should be paying attention most? The advertising industry.”

News/Talk Radio Needs to Copycat the Podcast Industry On This One Issue

Columns Garrett Searight Garrett Searight -
The industry simply can’t afford to ignore this.

How YouTube Stole From Sports Radio’s Playbook for First NFL Free Broadcast

Columns John Mamola John Mamola -
"Hey sports radio, YouTube is taking away your best messaging!"

First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick

Business BNM Staff BNM Staff -
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Quu CEO Steve Newberry Sees a Bright Future for Visual Radio Ads

Features Garrett Searight Garrett Searight -
"There's a ton of opportunity, but we're beginning to get our legs beneath us."
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Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns 0
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

New Music Friday Evolves As Spotify Bets On Editorial Personality

Columns 0
"The irony is hard to miss — streaming is adding humans while radio considers removing them."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns 0
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Columns 0
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.