Tag: Radio Advertising

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Inside Brian Kilmeade’s New Book, 30 Years at Fox News, and Welcoming Karoline Leavitt

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“I lose my phone 20 times a day. I don’t know where I put my iPad. But for some reason, this stuff sticks. It really helps me see the big picture through all these historic times that we’re in.”

Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

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"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

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"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

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"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Edison Research: AM/FM Dominates Ad-Supported Car Audio

Business David Hill David Hill -
"Advertisers chasing young listeners therefore still find most of them on broadcast frequencies."

AudioGraph Changes Radio Attribution Game Entirely

Columns David Hill David Hill -
"(It) aligns more closely with digital buying and measurement standards."

Why Radio’s Breakup With Nielsen Might Be Good for Programming Decisions

Columns David Hill David Hill -
"Radio's proof model simply didn't answer the question advertisers started asking. Did this actually work?"

What Ratings? ROAS and Attribution: Radio’s New Accountability Standard

Columns David Hill David Hill -
"If you're a radio program director and you don't know what ROAS is, I suggest you Google it. That's what you're going to be judged on moving forward."

Cumulus Media Reports 9.7% Revenue Decline During 2026’s 2nd Quarter

Business Garrett Searight Garrett Searight -
"With our plan of reorganization confirmed by the court and the FCC approval process well underway, we are positioned to emerge from Chapter 11 with a stronger balance sheet to capitalize on future market opportunities."

We Are What We Eat With Media Being the Meal

Columns Bob Lawrence Bob Lawrence -
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."

Mary Berner Can’t Stay Silent on Cumulus Media’s San Francisco Mess With Greg Papa and KNBR

Columns Jason Barrett Jason Barrett -
"When markets endure damage like this repeatedly, executives have to look closer at what's going on and set things right."

Why Radio Should Stop Chasing 25-54 and Own Its Market

Columns David Hill David Hill -
"Stop thinking innovation only means chasing teenagers on TikTok."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

Music David Hill David Hill -
The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir: Buss Knight (Taking a walk) The Consultants Conversation at the first Barrett Media Music Radio Conference...

Radio Advertising Bureau Adds Sabina Widmann As Executive Vice President

Business John Mamola John Mamola -
"I look forward to working with RAB's members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth."
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Meet The Leaders: Carl Weinstein, COO, Locked On Podcasts

"Meet The" Series 0
"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

The Industry According To: Bill McGathy, In De Goot Entertainment

Features 0
"We all are guilty of using 'catchphrases,' but not to oversimplify — if you don’t take a risk on an artist you believe in, there will be no reward."

The Miami Marlins Set A Dangerous Standard By Confusing Social Media Popularity With Employee Value

Columns 0
"Experience, preparation, credibility and the ability to connect with an audience should carry far more weight than an algorithm or the number next to someone's name on a social media profile."

Inside John Fanta’s NBC Sports Rise Built on Energy, Versatility and Saying Yes

Features 0
"The product better be for the fan. Everything I do has to count no matter what it is. I look at any second on the air trying to meet and exceed the bar that's been set. That's what makes it fun."