Barrett Media’s first-ever Top 20 in Audio Advertising is here. My thanks to the Locked On Podcast Network for serving as our exclusive sponsor of this series. The series begins with a look at the Top 20 Audio Advertising Agencies (radio and podcast) of 2026.
These results represent the feedback supplied by one hundred and forty four voters across the radio and advertising industries. Our voting committee includes podcasting and radio industry executives, advertising analysts, and radio market managers. It also includes sales managers, account executives, and independent media operators. The voting sample represents sixty one media groups in total.
As you review the results, please remember that our voters live in different cities and work for different companies. They have different marketing goals, challenges, preferences, and relationships. They also value certain groups and individuals higher than others. There is no perfect system but this is the one we are most comfortable using.
The criteria we used to determine the results is the same as our Top 20 in Radio process. Each vote earns points. A first-place vote earns 20 points. A 20th place vote earns 1 point. We asked voters to answer up to six questions. They listed which agencies, brands and individuals mattered most to their business, in exact order. Barrett Media does not vote in this process. We simply collect the feedback, add up the results, and present the information.
Lists are subjective. We recognize that. However, recognizing businesses, brands and individuals who invest in the audio industry matters as much as celebrating those who create content and connect with listeners. We hope you’ll take a moment to reach out and congratulate everyone recognized this week. Thank them, too, for continuing to invest in and support the audio industry. I want to thank Dylan Barrett for creating the artwork for this series. I also want to thank every voter who took time to share their feedback.
Now without further delay, here are Barrett Media’s Top 20 Audio Advertising Agencies of 2026 presented by the Locked On Podcast Network.
Additional Notes:
- Oxford Road finished thirty nine (39) points ahead of Ad Results Media to earn the top spot in this category.
- Spot #21 belonged to Mynt which finished sixteen (16) points behind Tinuiti for 20th place.
- The closest contest saw Adopter Media finish one (1) point ahead of ROI360+.
- Thirteen (13) agencies received at least one first-place vote from our voting committee.
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