Tag: GroupM

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How Armstrong & Getty Built a Show by Refusing to Sound Like Anyone Else

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"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

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"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

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"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

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"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Lessons Music Radio Can Learn From Sports

Columns Ron Harrell Ron Harrell -
Last week’s MLB Opening Day reminded me why sports references and acknowledgment on music radio stations are not the tainted topics they used to be.

Women’s Sports Boom Could Get Volleyball Bump

Columns BSM Staff BSM Staff -
"Networks and sponsors are making investments to reach women’s sports viewers."

SiriusXM Media, GroupM and Edison Research Release New Sports Audio Report on Female Fans

Business BSM Staff BSM Staff -
The report found 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year showing that sports audio plays a big role in female sports fandom.

SiriusXM Media, GroupM and Edison Research Release New Sports Audio Report

Business BSM Staff BSM Staff -
"Family, community, and emotion drive this passion unlike any other. What brand wouldn’t want to be associated with this level of devotion?” 

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Business BNM Staff BNM Staff -
Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

SiriusXM Media, GroupM and Edison Research Team Up for Sports Audio Report

Radio BSM Staff BSM Staff -
The report notes sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio.

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20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

20 Brands in 20 Days 0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

Features 0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

Columns 0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

Features 0
"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."