Tag: GroupM
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Lessons Music Radio Can Learn From Sports
Last week’s MLB Opening Day reminded me why sports references and acknowledgment on music radio stations are not the tainted topics they used to be.
Women’s Sports Boom Could Get Volleyball Bump
"Networks and sponsors are making investments to reach women’s sports viewers."
SiriusXM Media, GroupM and Edison Research Release New Sports Audio Report on Female Fans
The report found 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year showing that sports audio plays a big role in female sports fandom.
SiriusXM Media, GroupM and Edison Research Release New Sports Audio Report
"Family, community, and emotion drive this passion unlike any other. What brand wouldn’t want to be associated with this level of devotion?”
Majority of Media Advertising Projected to Be AI-Aided By End of Decade
Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.
SiriusXM Media, GroupM and Edison Research Team Up for Sports Audio Report
The report notes sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio.