Tag: GroupM

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Saying Farewell: The CBS News Radio Eulogy

Here's the hard truth: CBS News Radio didn't die of natural causes. It died of malpractice. A fundamental misunderstanding of its value — and its role in the greater media ecosystem — is what killed it.

If Netflix Wants Live Weekday Programming, Could Pat McAfee Leave ESPN?

"If Netflix's live arrangement with The Breakfast Club succeeds the way its podcast partnership has, the streaming giant will almost certainly pursue additional opportunities in the space."

How Shams Charania, Stephen A. Smith Dominate the Same Sports Media Game

"when Jaylen Brown rolls his eyes at Stephen A. Smith, or Amazon talent groans at Shams Charania, they’re really arguing with the economics of modern sports media itself."

WPDH’s Andrew Boris Proves Hyper-Local Radio Still Wins

"I don't think anyone knows exactly what radio will look like in the future, but I do know that local content will be something that becomes even more important."

Lessons Music Radio Can Learn From Sports

Last week’s MLB Opening Day reminded me why sports references and acknowledgment on music radio stations are not the tainted topics they used to be.

Women’s Sports Boom Could Get Volleyball Bump

"Networks and sponsors are making investments to reach women’s sports viewers."

SiriusXM Media, GroupM and Edison Research Release New Sports Audio Report on Female Fans

The report found 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year showing that sports audio plays a big role in female sports fandom.

SiriusXM Media, GroupM and Edison Research Release New Sports Audio Report

"Family, community, and emotion drive this passion unlike any other. What brand wouldn’t want to be associated with this level of devotion?” 

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

SiriusXM Media, GroupM and Edison Research Team Up for Sports Audio Report

The report notes sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio.

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If Netflix Wants Live Weekday Programming, Could Pat McAfee Leave ESPN?

"If Netflix's live arrangement with The Breakfast Club succeeds the way its podcast partnership has, the streaming giant will almost certainly pursue additional opportunities in the space."

How Shams Charania, Stephen A. Smith Dominate the Same Sports Media Game

"when Jaylen Brown rolls his eyes at Stephen A. Smith, or Amazon talent groans at Shams Charania, they’re really arguing with the economics of modern sports media itself."

WPDH’s Andrew Boris Proves Hyper-Local Radio Still Wins

"I don't think anyone knows exactly what radio will look like in the future, but I do know that local content will be something that becomes even more important."

How PPM Made Rock Afraid of Its Own Shadow

"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."