Tag: Oxford Road

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The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts

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"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."

Two Years Later, Audacy’s WCBS 880 Decision Looks Smarter Than Ever

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Two years later, the numbers back up the decision. Audacy's willingness to partner across the industry has paid dividends well beyond New York.

Laid Off By Innovation? Use AI To Get Hired Faster, Part 2

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Last week, I shared the first five prompts media...

Spotify’s Explicit Music Drop Reveals a Bigger Shift for Radio

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One statistic caught my attention this week, and it...

Can Podcasts Be Defined Better for Advertisers in 2026 and Beyond?

Columns John Mamola John Mamola -
"Audiences aren’t sitting around wondering whether they’re consuming a podcast, a video show, a digital broadcast, or creator content. They’re just hitting play."

The Podcast Definition Project Is an Exercise the Industry Needs — But Can’t Win

Columns Garrett Searight Garrett Searight -
Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.

Podcast Industry Taskforce Reportedly Working To Correct Definition, Measurement Issues

Business John Mamola John Mamola -
"What ends up happening is when advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned, because nobody knows."

Podcast Agencies Oxford Road and Veritone One Acquired by Insignia Capital Group

Business BSM Staff BSM Staff -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

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Two Years Later, Audacy’s WCBS 880 Decision Looks Smarter Than Ever

Columns 0
Two years later, the numbers back up the decision. Audacy's willingness to partner across the industry has paid dividends well beyond New York.

Laid Off By Innovation? Use AI To Get Hired Faster, Part 2

Columns 0
Last week, I shared the first five prompts media...

Spotify’s Explicit Music Drop Reveals a Bigger Shift for Radio

Columns 0
One statistic caught my attention this week, and it...

Kyle Long Opens up About His Dream Role With The NFL Today on CBS Sports

Features 0
"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."