Tag: Oxford Road

"Audiences aren’t sitting around wondering whether they’re consuming a podcast, a video show, a digital broadcast, or creator content. They’re just hitting play."

Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.

"What ends up happening is when advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned, because nobody knows."

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