Yahoo Media Group is making a significant move in the sports business coverage space. The company has launched a dedicated sports business hub available across both Yahoo Sports and Yahoo Finance. I am proud to share that Barrett Media is a part of it.
The new sports business hub unites some of the most respected names in sports business journalism. The full list of publications can be found below. Reporters and analysts from each partner will appear on Yahoo Sports and Yahoo Finance programming, including Yahoo Sports Daily and Opening Bid Unfiltered.
Yahoo Media Group President Ryan Spoon explained the thinking behind the new venture: “Rapid changes in technology, media rights, and the investment landscape are making the business of sports more important than ever. Fans and investors alike want deeper insight and sharper perspective. We’re excited to deliver that to both Yahoo Sports and Yahoo Finance audiences through smart, in-depth coverage powered by an exceptional group of industry-leading partners.”
The hub will also feature original reporting from Yahoo itself. Dylan Dittrich and Shlomo Sprung join the platform as part of Yahoo’s investment in expanding its sports business coverage.
The timing is deliberate. Sports media rights deals, private equity investment in leagues, and athlete entrepreneurship have pushed sports business coverage into the mainstream conversation. Moreover, the audience for that coverage now spans casual fans and institutional investors simultaneously. Yahoo is building a single destination to serve both.
For Barrett Media, the partnership expands the brand’s reach significantly. The hub positions Barrett’s reporting and commentary alongside the industry’s most established sports business voices. It also exposes the outlet to one of the largest digital audiences in the country.
| SPORTS MEDIA OUTLET | BRAND DETAILS |
|---|---|
| Front Office Sports | A leading multiplatform media and news organization covering the business of sports; distributes written news and analysis on major stories at the intersection of sports, business, and culture. |
| Sportico | A Penske Media Corporation company and go-to resource for sports industry professionals; provides breaking headlines and expert analysis from an accomplished editorial team. |
| Sports Business Journal | A core B2B publication at the center of the sports business world; shares written news, analysis, and data, including highlights from its newsletters. |
| Barrett Media | A widely read and trusted online publication offering breaking news, analysis, and expert opinions from experienced sports media professionals. |
| JohnWallStreet | A leading sports intelligence platform delivering actionable insights and forward-looking analysis; contributes written and video content, including its flagship newsletter and podcasts (Big Business on Campus, JaneWallStreet: At The Table). |
| Sports Business Radio | The longest-running sports business show (since 2004), hosted by Brian Berger; a weekly podcast featuring interviews with major figures in sports, business, and entertainment. |
| Awful Announcing | A key source for sports media news; provides written analysis and video commentary, including content from The Awful Announcing Podcast and The Play By Play. |
| The 4th Quarter | A next-generation sports business media company followed by owners, investors, and executives; delivers analysis on capital and technology shaping the sports industry. |
Furthermore, this allows us to grow our audience, support our partners, and serve more readers of sports media content. We have spent over a decade covering the media business, earning trust and credibility across the industry. Aligning with Ryan Spoon and exceptional brands like Yahoo Sports and Yahoo Finance, is both humbling and exciting. We are honored to showcase our work alongside the best sports media and business publications in the country.
Importantly, all coverage inside the hub is completely free. Currently, the Yahoo Sports Network averages 113 million monthly unique visitors. The Yahoo Finance Network is the #1 Business/Finance News site in America averaging over 100 million visitors each month. Consequently, sports business coverage is gaining mainstream attention overnight.
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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
