Tag: advertising business

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Global influencer marketing spend was over $32 billion in 2025, but Backslash says this is a bubble that is bursting.

Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."

"We're not removing the publisher from the decision; we're removing the friction around it."

Podcasting's political audience now more closely mirrors the broader population, creating opportunities for publishers across the political spectrum.

"My priority is to create an environment where our people feel supported, challenged, and equipped to succeed."

"79% of Podcast Superfans listen to local radio every week. This presents radio broadcasters with a tremendous opportunity to pull usage from these important consumers."

"By focusing on the things we can control and produce the most compelling daily team coverage. We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture."

Podcasters have already figured out that trust sells. Radio has the trust. It just needs to put it to work.

“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."