Tag: advertising business
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Political Ad Spending Outpacing Past Records, New AdImpact Data Shows
$449.7 million alone was spent in June, according to AdImpact.
iHeartMedia Strikes Deal with Amazon for Audio and Video Advertising
“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”
BIA Advisory Services Names Michael Guerity as VP of Market Intelligence/Strategic Communications
"His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide."
Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly.
What We Know: Between the...
2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.
Why Podcast Advertisers Shouldn’t Let the Skip Button Keep Them Away
The lesson here isn't to flee podcasting. It's to approach it correctly.
8% of Podcast Listeners Pay Attention to Ads, New YouGov Study Shows
“One of the most distinctive things about podcast ads is how frequently they’re not listened to."
Futuri Launches TopLine Enterprise Revenue Intelligence Platform for Media Sales
According to the company, early adopters reported an average 11-times return on investment. They also shared 34% revenue growth within 90 days.
2026 Midterm Political Advertising Outpacing 2022 By 47% as California Governor Race Balloons
Tom Steyer has spent the considerable bulk of the political advertising.
The Podcast Definition Project Is an Exercise the Industry Needs — But Can’t Win
Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.