Tag: advertising business

The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.

The lesson here isn't to flee podcasting. It's to approach it correctly.

“One of the most distinctive things about podcast ads is how frequently they’re not listened to."

According to the company, early adopters reported an average 11-times return on investment. They also shared 34% revenue growth within 90 days.

Tom Steyer has spent the considerable bulk of the political advertising.

Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.

Of those 15, six actually decreased their spending during the month.

YouTube's Brandcast 2026, its branding for its advertiser upfront, took place on Wednesday night. There were two key announcements at the event. What We Know:...

"This delivers a more accurate view on how podcast campaigns influence both perception and action.”

Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.