Tag: advertising business

Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.

"The industry is rebuilding its playbook mid-flight."

BIA's revised 2026 projection puts local advertising revenue $1.6 billion above its previous forecast.

The average global response rate increased 4% during the second quarter compared to the first quarter.

Seven advertisers reduced their spending, while eight increased their commitments.

"Executives from Hilton, Southwest Airlines, State Farm, the NFL, The Hershey Company, Little Caesars, Stanley 1913 and Supergoop! will participate."

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

"WFA and X are fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation."

"Video is where conversations are happening, communities are forming, and even commerce is starting to take place.”

"We didn't see anything available to service that need, so we developed it ourselves."