Tag: advertising business
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The Podcast Definition Project Is an Exercise the Industry Needs — But Can’t Win
Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.
Top 15 Podcast Advertisers Spent $60 Million in April, Magellan AI Data Shows
Of those 15, six actually decreased their spending during the month.
YouTube Announces Custom Sponsorships, Creator-Led Shows at 2026 Upfront
YouTube's Brandcast 2026, its branding for its advertiser upfront, took place on Wednesday night. There were two key announcements at the event.
What We Know:...
Magellan AI, Signal Hill Insights Partner for Podcast Advertising Measurement
"This delivers a more accurate view on how podcast campaigns influence both perception and action.”
Is AI Advertising About to Disrupt Local Media Revenue Streams?
Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.
2026 Midterm Political Advertising Outpacing 2022, New AdImpact Data Shows
California is primed to exceed the previous record of the most expensive governor's race on record.
72% of Local Advertising Now Spent on Digital, New Borrell Data Shows
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."
82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
Is AI Really the Fix for the Overload of Streaming Ads?
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.
DMR/Interactive Promotes Tony Bannon to EVP of Strategy and Growth
Before joining DMR/Interactive, Tony Bannon worked at Cumulus Media, Midwest Communications, Mid-West Family Broadcasting, and Saga Communications.