Tag: advertising business

$449.7 million alone was spent in June, according to AdImpact.

“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”

"His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide."

Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly. What We Know: Between the...

The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.

The lesson here isn't to flee podcasting. It's to approach it correctly.

“One of the most distinctive things about podcast ads is how frequently they’re not listened to."

According to the company, early adopters reported an average 11-times return on investment. They also shared 34% revenue growth within 90 days.

Tom Steyer has spent the considerable bulk of the political advertising.

Podcasting grew up outside the system — no FCC license required, no Nielsen ratings to chase, no program director standing between a creator and their audience. That renegade spirit isn't just lore. It's baked into the DNA of the format.