Tag: advertising business
Browse our Latest articles!
YouTube Announces Custom Sponsorships, Creator-Led Shows at 2026 Upfront
YouTube's Brandcast 2026, its branding for its advertiser upfront, took place on Wednesday night. There were two key announcements at the event.
What We Know:...
Magellan AI, Signal Hill Insights Partner for Podcast Advertising Measurement
"This delivers a more accurate view on how podcast campaigns influence both perception and action.”
Is AI Advertising About to Disrupt Local Media Revenue Streams?
Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.
2026 Midterm Political Advertising Outpacing 2022, New AdImpact Data Shows
California is primed to exceed the previous record of the most expensive governor's race on record.
72% of Local Advertising Now Spent on Digital, New Borrell Data Shows
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."
82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
Is AI Really the Fix for the Overload of Streaming Ads?
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.
DMR/Interactive Promotes Tony Bannon to EVP of Strategy and Growth
Before joining DMR/Interactive, Tony Bannon worked at Cumulus Media, Midwest Communications, Mid-West Family Broadcasting, and Saga Communications.
Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
60% of SMBs Using AI for Marketing Tasks, Borrell Associates Data Shows
Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.