Tag: advertising business
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Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
60% of SMBs Using AI for Marketing Tasks, Borrell Associates Data Shows
Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.
Political Advertising for 2026 Midterm Elections $1 Billion Ahead of Last Cycle, AdImpact Dat Shows
Radio, however, has received just 2% of the political advertising dollars so far this cycle.
Senate Passes Bill Limiting Online Ads to Minors
"Kids, families, and parents have waited far too long for Congress to pass legislation and stop Big Tech’s relentless tracking and targeting of children and teens online."
2 Lessons the Dr. Pepper Jingle Can Teach News/Talk Radio Pros
Dr. Pepper is a billion-dollar brand. And yet, no one is too big to benefit from being liked.
TV Most Acceptable Place to View Ads, New Survey Shows
That effect is especially strong with Baby Boomers (55%) and Gen X (51%).
Local Advertising Forecasted to Drop More Than 2% According to BIA Advisory Services Projections
After media companies released their second-quarter financial results, a common thread appeared: many saw their advertising revenues either decrease or stay relatively flat. With...
Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.
As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."