Tag: advertising business
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72% of Local Advertising Now Spent on Digital, New Borrell Data Shows
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."
82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
Is AI Really the Fix for the Overload of Streaming Ads?
I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.
DMR/Interactive Promotes Tony Bannon to EVP of Strategy and Growth
Before joining DMR/Interactive, Tony Bannon worked at Cumulus Media, Midwest Communications, Mid-West Family Broadcasting, and Saga Communications.
Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
60% of SMBs Using AI for Marketing Tasks, Borrell Associates Data Shows
Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.
Political Advertising for 2026 Midterm Elections $1 Billion Ahead of Last Cycle, AdImpact Dat Shows
Radio, however, has received just 2% of the political advertising dollars so far this cycle.
Senate Passes Bill Limiting Online Ads to Minors
"Kids, families, and parents have waited far too long for Congress to pass legislation and stop Big Tech’s relentless tracking and targeting of children and teens online."
2 Lessons the Dr. Pepper Jingle Can Teach News/Talk Radio Pros
Dr. Pepper is a billion-dollar brand. And yet, no one is too big to benefit from being liked.
TV Most Acceptable Place to View Ads, New Survey Shows
That effect is especially strong with Baby Boomers (55%) and Gen X (51%).