Tag: advertising business
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As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
Digital Advertising Grows 14% in 1st Quarter While Broadcast Radio and TV Fall, New MoffettNathanson Data Shows
“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."
Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.