Tag: advertising business

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

"WFA and X are fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation."

"Video is where conversations are happening, communities are forming, and even commerce is starting to take place.”

"We didn't see anything available to service that need, so we developed it ourselves."

This is a genuine damned-if-you-do, damned-if-you-don't situation.

"We have exciting momentum across the board."

Economic confidence, however, continues to weaken.

Quince led all advertisers with an estimated $6.9 million in June podcast spending.

"I got to talk to him and said, 'I think I can bring some advertisers to you.' And I did."

The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.