Tag: advertising business
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How PodcastOne Went From Adam Carolla’s Studio to the NASDAQ
"I got to talk to him and said, 'I think I can bring some advertisers to you.' And I did."
Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
Google Adding AI Labels to Ads Across Search and YouTube
The update will appear on ads shown in Google Search, YouTube, and Google Discover.
Bonneville’s Scott Sutherland: Radio Needs to Sell Smarter, Not More
"You can't be where we want to sell everything. I think we all got kind of bit in the rear for a while, where all these new products are coming out and we want to sell everything. That's a problem."
Veritone Executive Paul Cramer Departs After Eight Years
His departure follows Veritone's recently announced cost-cutting initiative, in which it revealed plans to reduce its workforce by 25%.
Political Ad Spending Outpacing Past Records, New AdImpact Data Shows
$449.7 million alone was spent in June, according to AdImpact.
iHeartMedia Strikes Deal with Amazon for Audio and Video Advertising
“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”
BIA Advisory Services Names Michael Guerity as VP of Market Intelligence/Strategic Communications
"His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide."
Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly.
What We Know: Between the...
2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.