Advertising Week has released the agenda for its 2026 New York event, featuring major names across entertainment and marketing. The four-day event will bring industry leaders together in Manhattan this October.
What We Know: Advertising Week New York 2026 will take place at The Penn District from October 5 through October 8. The speaker lineup includes Kerry Washington, Flavor Flav, Bobby Lee, Gary Vaynerchuk, Sophia Bush, Jackie Aina and Ben Cohen. Meanwhile, executives from Hilton, Southwest Airlines, State Farm, the NFL, The Hershey Company, Little Caesars, Stanley 1913 and Supergoop! will also participate. Sessions will examine how CMOs can turn cultural moments into brand momentum while exploring creator partnerships, healthcare marketing and strategies for brands looking to stand out.
What’s at Stake: The event arrives as marketers continue to navigate a rapidly changing media landscape. As a result, Advertising Week will give brands and agencies an opportunity to examine how culture, creators and emerging strategies can drive business results. The mix of entertainment figures and corporate executives also reflects the industry’s growing focus on connecting brands with audiences beyond traditional advertising.
What Remains Unclear: Organizers haven’t detailed every session or speaker that will appear across the four-day event. However, the newly released agenda provides a broad look at the conversations planned for this year’s gathering. Additional programming and speakers could be announced as October approaches.
What It Means: Advertising Week New York remains a key gathering for marketers, advertisers and media executives. This year’s lineup suggests the event will put cultural relevance and evolving consumer behavior at the center of its programming. With major brands and recognizable personalities on the agenda, the Penn District will become a hub for advertising conversations in early October.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.