Tag: Podcast Advertising Revenue

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

74% of Podcast Companies Reported Revenue Growth in 2025, New Data Shows

Business Garrett Searight Garrett Searight -
"The same pattern kept surfacing: publishers that treated video as a monetization layer, not just a discovery channel, grew revenue the fastest."

What Podcast Ad Revenue Projections Mean for the Future of News Podcasts

Columns Garrett Searight Garrett Searight -
News has always been one of the top podcast genres. Can it become one of the top revenue producing genres, too?

Toyota Rises to Top Podcast Advertiser During June, Magellan AI Data Shows

Business BNM Staff BNM Staff -
Toyota was one of nine brands in the top 15 to prioritize Sports podcasts for their media buys, reinforcing the genre's status as a magnet for top-tier advertisers.

Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows

Business BNM Staff BNM Staff -
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."