Red Seat Ventures continues to expand its footprint in the creator economy after announcing the acquisition of Supercast, a subscription platform built specifically for podcast creators. Red Seat Ventures operates as a division of Fox Corporation’s Tubi Media Group, and the deal further strengthens its strategy of offering creators multiple revenue paths under one umbrella.
The acquisition brings Supercast into Red Seat Ventures’ growing portfolio of creator-focused digital services while allowing the company to continue operating independently. Supercast Founder and Chief Executive Officer Jason Sew Hoy will remain in charge, maintaining day-to-day leadership as the platform scales with new backing and resources.
“From the very first conversation with Chris Balfe at Red Seat Ventures and Paul Cheesbrough at Tubi Media Group, it was clear that we shared the same worldview: that creators can own their audience, control their brand and build significant, sustainable media businesses on their own terms,” said Jason Sew Hoy, Supercast Founder and CEO. “We’re excited to accelerate investment in the Supercast platform and bring even more opportunities to our creators and partners by leveraging the power of Red Seat Ventures, Tubi Media Group and FOX.”
Founded in 2019, Supercast has positioned itself as a key player in podcast subscriptions by helping creators generate recurring, creator-owned revenue. The platform supports a wide range of podcasters, from independent hosts to larger networks, while offering tools for exclusive audio and video content, premium memberships, and community engagement. According to the company, Supercast’s top 10 podcasters generate more than $26 million annually in subscription revenue, underscoring the growing appetite for direct-to-fan media models.
For Red Seat Ventures, the move represents a strategic effort to unify podcast advertising and subscription monetization under one partner. The company already works closely with creator-led brands across audio, video, and digital media, and the addition of Supercast allows it to address two of the most important revenue streams in podcasting without forcing creators to juggle multiple vendors.
“Jason and his team share our mission of empowering influential voices by offering meaningful opportunities to monetize their content and expand audience reach,” said Chris Balfe, Founder and CEO of Red Seat Ventures. “The rapid growth of direct-to-fan subscriptions has proven the value of recurring creator revenue, and this acquisition accelerates our strategy to provide a one-stop shop that helps creators grow their audience and monetize across channels.”
The deal also fits into a broader expansion strategy for Red Seat Ventures, which continues to add creator-led and digital-first businesses to its portfolio. Together, Red Seat Ventures and Supercast plan to explore additional opportunities across sponsorships, live events, merchandise, and video distribution, while maintaining a focus on creator independence and direct audience relationships.
With Red Seat Ventures’ backing, Supercast plans to increase investment in product development, expand its creator ecosystem, and grow its internal team.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
