"What this research makes clear is that discovery is happening where people already spend their time. YouTube, social feeds, search, and personal recommendations have become the front door to podcasting."
"Total podcast consumption time, a measure that accounts for both consumer growth and the increase in time we commit to podcasts, showcases to advertisers just how massive the medium has become."
"As we've worked alongside creators over the last several years, we've seen firsthand that the most successful talent aren't just building social media audiences—they're building brands, businesses, and platforms that extend far beyond any single channel."
"Listen Notes recorded 7,967 new podcasts in May, down roughly 30% from April and 60% below May 2025 levels. New shows represented just 0.198% of all tracked podcasts — the lowest monthly share in at least 13 months."
"What ends up happening is when advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned, because nobody knows."