Nothing Major joins The Volume. The tennis podcast just landed a multiyear deal with Colin Cowherd’s network.
What We Know: Nothing Major, hosted by John Isner, Sam Querrey and Stevie Johnson, launched in 2024. The show has averaged six million monthly views and downloads this year, according to executive producer Charlie Fox to SBJ. Sponsors already include Tennis Warehouse, IBM and NordVPN. Under the new deal, The Volume takes over sponsorship and ad sales from Athletes First and will also assist with production, creative strategy and marketing.
What They Said: Jamie Horowitz (via Sports Business Journal): “When you look at the portfolio, it was clear tennis was missing. With ‘Nothing Major,’ that gap is filled while staying true to The Volume’s core focus: working with digital creators who combine personality and authority. John, Sam and Steve are a perfect fit for that.”
Charlie Fox, executive producer: “The gasoline [on the fire] is having what we’ve already built. But being able to be seen by more people. Once somebody ingests what we’re making and gets a taste of it, it turns into just a fun hang with the guys where you’re also learning a bit about tennis and the ecosystem of the sport.”
What Remains Unclear: Financial terms weren’t disclosed.
What It Means: Tennis podcasting is heating up, and The Volume just bet on a rising contender. The Volume’s portfolio now contains 21 brands under its umbrella in categories ranging from sports to entertainment. Adding a proven entity with a built in audience only will benefit all parties involved.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.