NBC Sports didn’t just broadcast Super Bowl LX — it used the NFL’s biggest stage to redefine what a modern, multi-platform sports moment can deliver at scale. The network’s presentation set an all-time U.S. television record when 137.8 million viewers tuned in during the second quarter as the Seattle Seahawks held a 6–0 lead over the New England Patriots.
That peak stands as the largest audience ever measured for a single moment on American television and underscored the Super Bowl’s unmatched ability to command national attention.
Across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, the Seahawks’ 29–13 victory averaged 124.9 million viewers, according to Nielsen’s live plus same-day Big Data and panel measurement. The audience ranks as the second-most watched program in U.S. history, trailing only Super Bowl LIX on FOX, and now stands as the most-watched show in the history of NBCUniversal, which marks NBC’s 100th anniversary in 2026.
“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo,” said Rick Cordella, president of NBC Sports. Cordella also pointed to the event’s strategic value, noting that the game provided an unprecedented lead-in to NBC’s Winter Olympics coverage.
Super Bowl LX also capped a milestone season for Sunday Night Football. The franchise delivered a record 23.5 million viewers this season and remains on pace to finish as primetime’s top show for an unprecedented 15th consecutive year, further solidifying NBC’s long-term investment in the NFL.
Spanish-language viewership reached historic levels as well. Telemundo averaged 3.3 million viewers, marking the most-watched Super Bowl in U.S. Spanish-language history. That audience peaked during the halftime show with 4.8 million viewers, setting another record and highlighting the growing cultural impact of the event across diverse audiences.
The Apple Music Super Bowl LX Halftime Show starring Bad Bunny extended that impact far beyond television. Total social consumption reached four billion views within the first 24 hours, a 137% year-over-year increase, with more than half of those views coming from international markets. The top three most-viewed NFL social posts of all time now belong to halftime clips from this year’s performance.
The Apple Music Super Bowl LX Halftime Show averaged 128.2 million viewers from 8:15-8:30 p.m. ET in the United States. Full global viewership for the Apple Music Super Bowl LX Halftime Show will be available early next week.
Viewership momentum carried into NBC’s postgame programming. Following the Lombardi Trophy presentation, Mike Tirico hosted Primetime in Milan, featuring events from the Milan Cortina Winter Olympics. The presentation averaged 42 million viewers, representing NBCUniversal’s largest Winter Games audience since the 2014 Sochi Olympics and a 73% increase over the comparable 2022 Beijing broadcast.
Meanwhile, Peacock logged its best day ever in reach and hours streamed, fueled by Super Bowl viewing and the postgame debut of “The Burbs,” which became the platform’s most-watched original launch on Day 1.
Taken together, Super Bowl LX reinforced the NFL’s unrivaled power while illustrating how broadcasters now measure success across television, streaming, social, and global engagement — all in a single Sunday.
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