Tag: Super Bowl Halftime Show
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Super Bowl Ads Prove Classic Rock Still Sells
Here’s a look at some winners and losers and, in some cases, a thought about how the song is being rotated at radio stations.
Why Radio’s Silent Goodbyes Are Bad for Business
There’s rarely closure. There’s almost never an on-air “goodbye,” and once they’re escorted out of the building, it’s usually crickets.
The NFL Rolled the Dice — and News/Talk Radio Should Pay Attention
Trying new voices, testing digital opportunities, taking chances on content that may not be perceived as “traditional” in the News/Talk space, and experimenting with imaging, bumpers, and liners are all logical steps.
Super Bowl LX Study Shows Streaming, Multitasking Now a Central Component To Viewing Experience
"In an era defined by streaming adoption, generational fragmentation, and constant digital distraction, attention alone does not guarantee memory, and memory remains the metric that ultimately determines return on investment."
What The Turning Point USA Halftime Show Can Teach News/Talk Radio About Relevance and Disruption
If you tell people something is going to be big, great, and important, they're likely to think that it's going to be big, great, and important.
Stephen A. Smith and His Dangerous Myth of Being Untouchable
"Smith has every right to defend himself. He has every right to clarify his words. But daring the world — and, by extension, your employers — to silence you is not strength. It’s hubris."
Glenn Beck: Turning Point USA Halftime Show Proves You Can Pull People to Digital Platforms at Biggest Moments
The Turning Point USA All-American Halftime Show brought in several million viewers on Sunday evening. Glenn Beck says it's a positive sign for the...
Super Bowl LX Second Most-Watched of All Time, Peaking at All Time High 137.8 Million Viewers on NBC Sports
"The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo."
What the NFL Should Consider Heading Into Next Year’s Super Bowl Halftime Show
"Next year, NFL executives would be well served by walking the tailgate acreage of Lucas Oil Stadium, Soldier Field, or Levi’s Stadium. Listen to what pours out of speakers before kickoff."
ESPN Reporter Moved To Tears by Bad Bunny Super Bowl LX Performance
"Benito [Bad Bunny] sang in Spanish at the most important American party."