The Turning Point USA All-American Halftime Show brought in several million viewers on Sunday evening. Glenn Beck says it’s a positive sign for the future of not only counterprogramming but for digital avenues, too.
During The Glenn Beck Program, the host argued that the NFL was viewed as bulletproof during its Super Bowl halftime show in the past. But the Turning Point USA show — which featured Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett — shows that that isn’t true, Beck believes.
“What happened Sunday was a proof of concept,” said Beck. “You can’t necessarily pull people from the NFL because it’s unique. It’s offering something you can’t get anywhere else. So people are addicted to it, and they will not leave it, no matter how many times they violate principles. They’ll never leave it.
“You’re not going to be able to do it unless you offer a better product that people want,” Beck continued. “So it’s not going to happen. However, you can work on a halftime show.”
Beck added that the moment is similar to when he left Fox News to launch his own digital platform.
“This is like Blaze 2011. What Sunday proved is you can pull people off of that network and put them online and negate that. I mean, it’s a huge, huge success. YouTube said this may be the largest live audience they’ve ever had.”
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