Netflix and Spotify have announced a new partnership to bring some of the digital audio company’s biggest podcasts to the video streaming platform next year.
Many of the podcasts included in the deal are from The Ringer, which was launched by Bill Simmons in 2016 and purchased by Spotify in 2020 for $250 million. The network’s roster features more than 50 programs.
“This partnership marks a new chapter for podcasting,” said Spotify Vice President and Head of Podcasts Roman Wasenmüller. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”
“With video podcasts on the rise, our partnership with Spotify ensures we bring the full video versions of these top shows to Netflix and Spotify,” added Netflix Vice President of Content Licensing and Programming Strategy Lauren Smith. “From pop culture and lifestyle to true crime and sports, this curated selection of video podcasts adds fresh voices and new perspectives to Netflix, making our entertainment lineup more exciting than ever. This offers more choice to creators and unlocks a completely new distribution opportunity.”
The two companies did not disclose the length of the licensing deal, nor were financial terms shared in the announcement.
Some of the podcasts included in the deal are:
- Sports: “The Bill Simmons Podcast”
- “The Zach Lowe Show”
- “The McShay Show”
- “Fairway Rollin’”
- “The Mismatch”
- “The Ringer F1 Show”
- “The Ringer Fantasy Football Show”
- “The Ringer NFL Show”
- “The Ringer NBA Show”
- Culture and Lifestyle: “The Rewatchables”
- “The Big Picture”
- “The Dave Chang Show”
- “The Recipe Club”
- “Dissect”
- True Crime: “Conspiracy Theories”
- “Serial Killers”
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