"We knew right away, when we got the notice on Thursday that they had a superior offer and the details of that deal. We knew exactly what we were going to do."
Bloomberg has announced it is expanding its live programming with a new weekend show to debut later this month.
Bloomberg This Weekend will debut on...
"According to Bloomberg, the deal is worth a reported seven figures and is one of two new licensing partnerships designed to add a more conversational, pop culture-infused layer to The Athletic’s sports coverage"