Amazon Ads and iHeartMedia announced an expanded partnership that gives advertisers access to iHeartMedia’s extensive streaming audio portfolio through Amazon DSP, marking a major step in unifying digital and traditional audio buying.
The new programmatic audio offering integrates iHeart’s streaming music and live radio content into Amazon’s demand-side platform, allowing advertisers to connect with millions of listeners across devices, including smartphones, tablets, gaming consoles, and smart speakers.
The feature is available now, while access to iHeartPodcasts and the company’s broadcast radio stations will roll out in 2026.
“Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities,” said Meredith Goldman, Director of Amazon DSP at Amazon Ads. “Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.”
The collaboration underscores the growing convergence of digital advertising and audio media. Amazon brings to the table trillions of shopping, streaming, and browsing signals, while iHeartMedia offers one of the largest audio audiences in the world. Together, the companies aim to help brands reach consumers in more targeted, data-driven ways — at scale.
The announcement also extends a decade-long partnership between the two companies. Amazon and iHeartMedia have previously worked together on innovations across smart devices, mobile apps, and voice technology.
This latest development expands that collaboration into the programmatic space, giving marketers the ability to buy audio inventory in real time through the same platform they use for other media channels.
“Making iHeart’s premium audio inventory available through Amazon DSP unlocks scale with deep listener engagement and proven performance,” said Lisa Coffey, Chief Business Officer at iHeartMedia. “And with accessibility to broadcast radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media — addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”
The integration highlights how audio continues to evolve as a performance-driven medium. For iHeartMedia, it positions its expansive portfolio — from streaming stations to podcasts and soon broadcast — as a more flexible option for digital buyers. For Amazon, it adds another layer to its omnichannel capabilities, which already include video, display, and connected TV inventory.
Amazon DSP’s AI-powered platform leverages first-party insights and advanced clean-room technology to deliver more precise targeting and creative optimization. By bringing audio into that ecosystem, the partnership creates a new opportunity for brands to deliver personalized, high-impact messaging that reaches consumers wherever they listen.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
