"You require to have baseball and radio because everybody hasn't died yet who grew up listening to baseball on the radio. But guess what? That generation is going to die at some point."
"We couldn't be happier with the three years we have spent with them and wish them well on their future endeavors and hope we cross paths in the future."
"We're constantly exploring new opportunities for brands to connect with audiences at scale and pioneering new ways to modernize audio advertising, making it more accessible, efficient and effective,"
"On-demand platforms, including streaming music and podcasts, now account for 56% of all audio time in 2026, according to Edison Research's Share of Ear."
"Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media"
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
"At Spotify, we want to build this future hand in hand with the music industry, guided by clear principles and deep respect for creators, just as we did in the days of piracy."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."