The shift to digital isn't some looming threat anymore — it already happened, and a lot of the format missed the boat. Now stations need to swim to catch up.
"Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media"
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
"At Spotify, we want to build this future hand in hand with the music industry, guided by clear principles and deep respect for creators, just as we did in the days of piracy."
“We will continue to place bets that will drive long-term impact, increasing our speed while maintaining the levels of efficiency we achieved last year."
“We’re thrilled to work with VoiceAmerica to bring VSiN’s brand of sports wagering content to even more of the nation’s growing number of fans who bet on sports.”