“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”
"Alignment between where the audience is going and how content is delivered. The next generation of listeners isn’t choosing between audio and video; they expect both, seamlessly and on demand."
"The streaming platform also delivered a younger overall audience. The median viewer age for NBA on Prime landed at 46.9, nearly a decade younger than the 56.0 average on linear television."
In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?