"The future of legacy media won't be determined by transmitters, call letters, apps, or even ratings books. It'll be determined by whether organizations can convince their best talent that staying offers more opportunity than leaving."
Conservative radio hosts got this one wrong. They had an opportunity to engage seriously with a story about media ownership, editorial independence, and professional standards. Instead, they defaulted to the easier narrative.
"AM radio may never return to its former dominance. But its survival will depend on becoming more local, more authentic, and more creatively connected to the digital habits of modern consumers."