Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?
Why Joe Buck’s ESPN Extension Raises Questions About The Value Of Sports Broadcasters
"When did we decide national announcers were worth this much money?"
Jimmy Kimmel’s Future Highlights Late-Night TV’s Podcast Problem
There are very few declarations I'll make confidently about this industry, but here's one: late-night TV is dead, and no host alive today could bring it back.
Pumpkin Spice Marketing: Fall Radio Strategy Guide
"Autumn gives local radio a natural tailwind. Nonetheless, we have to bring real imagination to the table"
AI Can’t Replace What News/Talk Radio Does Best
Over the past few years, we've heard a lot about what's next. What's next in audio, what's next in content creation, what's next in...
Why Chris Simms’ Unbuttoned Approach Has Made Him a Sports Media Mainstay
"Simms is calculating, and I mean that in a good way. He knows what he is going to say and the reaction he is going to get. He is an intelligent commentator who wants whatever airtime he has to be valuable and memorable."
Why AM Radio’s Future Depends On More Than Just Keeping It In Cars
"You can’t argue that AM radio matters to local communities while replacing local voices with centralized programming. You can’t tell listeners that the AM band is still relevant while giving them fewer reasons to tune in."
Commercial Clustering: How Radio Defeated Itself
"We were competing against the station across the street while the listener was comparing radio to Spotify, podcasts, satellite radio."
Why Your News/Talk Radio Station’s Male Demo Craves Sports Talk
It is estimated that 50-plus million Americans play fantasy football. Of that 50,000,000 figure, 65% are men. The players are affluent as well. These two stats mirror your audience.
Inside the NBA Has Built Something ESPN Can’t Simply Recreate
"Inside the NBA didn’t just cover basketball. It changed what sports television could be. And sometimes the best way to preserve a legacy is to know when you’ve reached the final buzzer."
