Columns

"Digital media keeps repackaging the best parts of radio and scaling them with data"

Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.

"Remote work is now a permanent part of our employment landscape. Those who adapt to evolving expectations while maintaining a strong culture and clear performance standards will attract, retain, and develop the workforce of the future."

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

"America's 250th birthday is pushing programmers to go bigger."

You don't need a research report to figure this one out. Taylor Swift turned a tour into something that moved local economies. Lainey Wilson...

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

"For TikTok, every retained interaction is valuable."

Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.

Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.