Why iHeartMedia Should Reconsider ‘Guaranteed Human’ Following Another Round of Layoffs

"Guaranteed human is such a powerful promise. It's also why it rings hollow when the very humans responsible for creating those connections continue to disappear without warning for local audiences."

FOX Sports Delivers a Winning Formula for the FIFA World Cup 2026

"I am pleased that FIFA no longer tries to turn non-soccer fans into soccer fans. Instead, this year's World Cup has presented the best of what the game offers, thereby drawing eyeballs to the action."

Why News/Talk Radio Programmers Can’t Afford to Ignore Afternoon Drive

The data backs it up. The gap between afternoon and morning drive continues to narrow, and there's no reason to assume that trend reverses itself.

The Hype Machine Is Dying. Radio, Don’t Be the Last to Notice

"Programmers should ask better discovery questions of their favorite record rep"

Sports Media Talent Must Stop Apologizing for Doing Their Job

"If this is the opinion business, there's no need for apologies. Being wrong comes with the territory. What matters is having the conviction to make the call in the first place and the credibility to own the outcome afterward."

Spotify Playlists, TikTok, and the Rise of Independent Music Curators

"There are people who take pride in discovery and treat their playlists almost like radio stations."

The Dumbest Rule in News/Talk Radio — and Why Hosts Should Break It

The hosts who build real, lasting connections with their audiences aren't the ones who follow every internal directive without question.

ESPN SportsCenter Still Delivers On Highlights, But Who’s Its Next Greatest Star?

"For decades, SportsCenter wasn’t just where fans consumed sports news. It was where sports media stars were born. As Linda Cohn prepares to sign off, it’s fair to wonder if her retirement represents more than the end of a remarkable career."

Why Tucker Carlson’s Principles Are Now His Biggest Enemy

Here's the uncomfortable truth about independent conservative media: the audience doesn't want to be informed. They want to be confirmed.

How to Network Smarter at The Barrett Media Summit

"Success won't be determined by how many sessions you attend. It will be determined, instead, by the quality of the relationships you build."

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