What Is Your Brand’s Bracket?
Look for the brackets. The people and programming features and assets that create character and connection beyond a spreadsheet or scheduling program.
The One Thing News Media Outlets Constantly Forget and Why It Needs to Change Immediately
The reporting should anticipate what a reader or listener is going to want to know and serve that up in the initial reporting.
It’s Time For Radio To Stop Ignoring Mental Health
We tend to overlook that there are GOOD managers tasked with delivering the news from the C-Suite, which is also hard on them. I’ve been on that side of it as well.
The Radio Industry is Sending Mixed Messages in the Fight to Save AM Radio
You can't say your committed to saving the AM band while also cutting off AM signals. Those are competing ideologies.
‘Inside March Madness’ a Shining Moment of The Big Dance
"March Madness is not just about basketball. It is about personalities"
Do Radio Companies Owe Explanations?
If the loss of people and brands continues to be inevitable as these companies trudge along, crippled by mismanagement, debt, and private equity pressure, does local radio owe explanations?
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
The Future of Radio is At Stake
"Isn’t it long overdue for us to prioritize our own interests, just as corporate radio executives have consistently done for themselves?"
Decisions With Good Intentions Can Have Unintended Consequences
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?
