Columns

As I would find out shortly after starting, the person who was responsible for a lot of the success of the company was Weezie Kramer. She knew how to demand a room, get your attention, motivate you and took absolutely zero bullsh--.

I bring up “SNL” again this week because Peacock really is outdoing themselves in their retrospectives with the release of “50 Years of SNL Music”

I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.

I still listen – and learn – from Casey Kasem and American Top 40. Casey remains the greatest storyteller in music presentation.

You have 12 seconds to impress listeners of this age group. Air personalities need to aircheck themselves.

Radio is excellent at creating, developing, and executing ideas quickly. You may find inspiration from this list to create a quick promotion this year.

The platforms are the ones using your opinion to make money (and train their AI engines). You get to think that your value is measured by the number of followers and likes you accumulate.

Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

"Success requires effort, focus, vision, and sacrifice as much as talent. Few earn promotions and opportunities to perform on grander stages without those qualities."

How long can the celebration go on from a listener's perspective before it's repetitive and boring?