It’s Merry Christmas Time.. In August
How do we prepare and freshen our brand’s purpose during the Holidays? Consider Clark Griswold’s search for the perfect tree in National Lampoon's Christmas Vacation.
PPM: What About the Children?
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
Fox News Host Brian Kilmeade to Speak at the 2024 BNM Summit
Twenty six days. That's what stands between now and September 4th when we kick off the BNM Summit in Washington D.C.. Our full schedule...
Audacy Changing 610 Sports to 96.5 FM ‘The Fan’ Is Huge for Kansas City and Long Overdue
Full disclosure before getting into this column - from 2017 to 2019, I worked for Audacy in Kansas City as a GSM and ran...
News Talk Radio Deserves More Than Dull Candidate Interviews During Election Season
Approaching elections is always a more serious time for News Talk Radio stations and shows. You're interviewing candidates, talking to callers about their favorite...
Alternative Radio Awesomeness from Toronto: Part 1 of 2
“We have more leeway to experiment to do things in a non-traditional way. We can try out music genres that aren’t traditionally Alt,”
Radio Advertising for Brand Awareness
Most new radio clients want to be known before they are needed or should be. But how can radio advertising achieve this, and how...
Rich Eisen Was a Star at ESPN, He’s Become an Icon with NFL Network
NFL Network host Rich Eisen was part of a new breed of sports anchor when he came into the national consciousness on ESPN in...
A Radio Road Map From The Presidential Election
-what is the “est” factor of my brand, how is it defined? Loud-est? Funni-est? Brash-est? Friendli-est? Warm-est?
Can Radio Personalities Be Too Involved in Their Community?
It is often said that radio personalities cannot be too involved in their communities. There is a lot of truth to that and there must...
