To Nielsen or Not to Nielsen, That is the Question

The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences. 

‘NHL on TNT’ Gives Hockey Fans the ‘NBA on TNT’ Treatment

Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

How to Help Your Clients with Low Website Conversions

Don't assume there isn't enough traffic; focus on optimizing user engagement once visitors arrive on the site.

It’s Time for News Radio to Clean Its Clock

With radio, the top of the hour always begins with a self-aggrandizing, overly-produced introduction to a program I may have been listening to for half an hour already.

Ian Eagle Crushing It for CBS As Replacement for Jim Nantz

Eagle continues to be a shining example of what a network play-by-play announcer should be.

News is the Only Thing Missing From Election Coverage

Coverage of the election is, as we’ve discussed, still very horse-race-centric, and there’s been, of course, coverage of the various Trump court cases, but where is the coverage of exactly what the candidates plan to do if elected?

8 Ways to Take Your Commercials From Drab to Fab

Our main source of income is derived from commercials. There are a lot of bad commercials.

An Ode to the Heart and Soul of Barstool Sports — Frank The Tank

If you can simultaneously be the angriest person on the planet, and also be viewed as completely wholesome, you're doing something right.

CNN Only Cable News Outlet to See Spike From Kate Middleton Video

Although CNN drew 690,000 in the 2 p.m. hour, it was the only major cable news outlet to grow within the same Friday timeslot compared to its previous five Fridays.

Colorado Rockies TV Situation a Glimpse of What is to Come for MLB Fans

"With those regional networks in free-fall, the league may have to move quickly and hope to find its footing along the way."

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