"If somebody doesn't understand the context of why it matters to them, they're not going to watch because they don't think the information they're about to receive is applicable to them."
Outlets would rather have a Taylor Swift reporter instead of a faith reporter. Having a faith reporter would most certainly help frame the crisis in the Middle East better than classifying it as a "land war."
The press conference was not tabulated as a separate telecast by Nielsen on cable, but it was still evident that each of the three major cable news outlets got a sizable boost from the event.