Radio Can’t Rest on 2024 Goals Just Because the Calendar Flipped
So as we gear up for these 12 months, take advantage in every way possible, with your content, your off-site events, your social media engagement, and more.
Anatomy of a Broadcaster: Rece Davis
"There’s a likeability factor, his words, his information and his general comfort on the air lends itself to being a fan of Davis’"
Mitch Rosen Wants Chicago Businesses To Score Big on the Super Bowl
“I think as an industry we need to have more fun with audio and our brands. This is a little step into that.”
When Radio Topics Don’t Matter to the Audience (And How to Make Them Matter)
I’m not suggesting that you ignore what’s happening on social media. I am suggesting that social media is not only not real life, but represents a tiny fraction of public sentiment
Bill Cunningham is Ingrained in the Fabric of 700 WLW
"Father time is undefeated, untied, and unscored on. I just turned 76 and I feel 36 most of the time."
Will Radio Be the Next Video Star?
I often see radio station videos online with minimal production values. This is very problematic. People want eye candy.
Nobody in Sports Gets to Write the Ending They Want, Not Even Al Michaels
"What gets lost in all of this is that Al Michaels, at 79, is still in the thick of things."
Social Studies: Matthew Kline, The Volume
"It starts with the three R's, reach, revenue and relevance. Reach being number one for a reason, if you have a wide reach, you're likely going to drive revenue, and be pretty relevant."
Do You Need a News/Talk New Year’s Resolution?
I'm staunchly anti-New Year's Resolution. Professionally though, I feel a bit different.
Is Every Sports Radio Ratings Battle a Winnable Fight?
There are so many variables that come into play in answering the question. But even if the battle isn't winnable, that doesn't mean it isn't worth fighting.
