The news/talk audience is getting older. This is somewhat self-inflicted. We are still doing our shows in the same template Rush Limbaugh innovated in 1987. Time to change it up.
"I appreciate approaching things from an honest and authentic standpoint, and I think a lot of people appreciate that, too. That’s why OutKick is so successful."
What I was wrong about was that, had I gone the full-time route in 1997, I may have been ground floor of the podcast movement or moved back into a local market right when national sports radio was losing its power.