Al Michaels Deserves the Benefit of the Doubt
These announcing jobs may look easy, but that’s only because of the extremely talented men and women who hold these positions.
How a News/Talk Radio Host Decided to Develop a TikTok Strategy
Will it help grow my audience? Doubtful. But it might. And it’s time to try.
Is ‘Sports Radio’ Becoming ‘NFL Radio’?
If you think your audience only cares about the NFL, you're missing a gigantic segment of potential listeners.
OutKick’s Riley Gaines Isn’t Looking For Self-Advancement, It’s All About the Cause
"I've been doing what I've been doing selflessly. It's not about me, it's not about personal advancement, it's not about money or anything like that. It's truly about the mission."
ESPN Still a Cash Cow in Changing World
“The people using the information to make content will focus on the word ‘down.’ The people using the information to make investments will focus on the word ‘billion.’”
Should You Pay For News/Talk Radio Guests?
If adding targeted, interesting, appointment-listening guests to your station can make a sizable impact on your ratings.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
Blake Taylor Has Seen Both News Radio and KMJ Change During His Tenure
"These days, you're running multiple social media sites, multiple podcasts that you're in charge of, and streaming that you must maintain."
ESPN’s Laura Rutledge is a Sports Media Rarity
Rutledge has done anything but stay in her lane. She has shifted into overdrive, kicked in the turbochargers, and broken from the pack.
3 Tips for Maximizing Radio Advertising Impact with Social Media Influencer Strategies
Your radio cluster could be the solution small and mid-sized business have been searching for.
