Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
"Each of these gentlemen possess a wealth of knowledge and experience, and we look forward to having them share their insights this September in Nashville."
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."