How to Sell Sports Radio During Layoffs
The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.
Anatomy of a Broadcaster: Kevin Burkhardt
He is always upbeat, but never over the top. No screaming, but his energy remains consistent and smooth throughout a broadcast.
CBS Leads al-Zawahri Coverage
Although its weeknight evening news program regularly trails their ABC and NBC counterparts, the network led here with 4.22 million total viewers, according to Nielsen Media Research.
Does NBC Have A College Football Announcer Problem?
ESPN unveiled their 26 (!) college football announcing crews late last week, and I got to their 8th best crew before I started to wonder if NBC would put together something better than that.
Are You Sales Material? Take the Sales Quiz
Sports radio needs consistent, motivated, driven people to make the engine run. That's on the air and that's making the sales.
A Great Catchphrase Can Make a Baseball Broadcast Iconic
Baseball has lent itself to some of the greatest ‘catchphrases’ to ever grace radio and television.
No Winners in Pittsburgh vs Cleveland Radio War of Words
"As talk radio hosts, we often try to hold the moral high ground and if you're going to hold that position, I can't help but feel integrity has to outweigh popularity. "
Will Cain Calls Out the Inflation Shell Game
Will Cain has fully hit his stride and shown the versatility network executives knew they were getting when they brought him to the network roughly two years ago.
3 Tips For Working With A Difficult Co-Host
Everyone is way too sensitive to what
are totally understandable and even innocuous barbs from an irreverent personality.
Vin Scully Weaving Conversation Made Him Well-Rounded
Scully was part of the best broadcasters that know how to use that extra pause for added emphasis and let a story breathe for a moment.
