Threads Isn’t Likely to Achieve Much Adoption From Politicians or Political Media
DeSantis, Christie, and Trump aren’t even on it, while no one in the race has more than 35,000 followers.
Why Is the Biggest Barstool Audience on TikTok?
“The world is made up almost entirely of non-P1 consumers. When it comes to digital media, TikTok may be the very best way to reach them and show them that it is worth coming back over and over.”
Small Market Sports Radio is Having a Big Moment
It's encouraging to see a reinvestment in local sports stations -- no matter how big or small.
Kayla Blakeslee Had to Talk Herself Into Following a Legend
"I figured I would have to move away, get some experience somewhere, live some life, maybe have a kid or two, and then maybe come back or do a morning show somewhere else."
Reasons to Love the PPM Analysis Tool
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.
The New York Times Sports Saga is About Dollars and Cents, Not a Lack of Interest in Coverage and Reading
"You can take issue with the vision and how the situation was managed but an investment in The Athletic makes no sense if the Times doesn't prioritize its importance."
Emmanuel Acho Is Always Undaunted
“Acho is a latter-day Renaissance man - equal parts sports commentator, author, activist, athlete, and vehicle for change.”
Why is Radio the Best Solution to Clients’ Digital Marketing Problems?
“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”
How the CNN Downfall Can Be an Example to News/Talk Radio
The staff was stabbing Licht in the back the entire time. Any program director who has walked into a formerly great station that is failing can relate.
Why Do We Still Treat Ratings Like Gold?
"In 2023, we all agree they do not tell the full story of a station’s reach. Yet, our sellers cling to them and so does ownership."
