Reasons to Love the PPM Analysis Tool
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.
The New York Times Sports Saga is About Dollars and Cents, Not a Lack of Interest in Coverage and Reading
"You can take issue with the vision and how the situation was managed but an investment in The Athletic makes no sense if the Times doesn't prioritize its importance."
Emmanuel Acho Is Always Undaunted
“Acho is a latter-day Renaissance man - equal parts sports commentator, author, activist, athlete, and vehicle for change.”
Why is Radio the Best Solution to Clients’ Digital Marketing Problems?
“Borell affirms that our ability to offer strategic planning to our local buyers is a competitive advantage.”
How the CNN Downfall Can Be an Example to News/Talk Radio
The staff was stabbing Licht in the back the entire time. Any program director who has walked into a formerly great station that is failing can relate.
Why Do We Still Treat Ratings Like Gold?
"In 2023, we all agree they do not tell the full story of a station’s reach. Yet, our sellers cling to them and so does ownership."
Todd Schnitt Isn’t Shy About Why He’s Leaving Conservative Talk Behind
"I think a lot of the hosts in my genre are not telling the audience the truth. They’re telling a lot of uneducated morons what they want to hear."
Bret Baier Interview With Donald Trump Draws Massive Spike for Fox News
It was the most-watched edition of Special Report in total viewers since April 4, the date of Trump's first arraignment, from New York City.
Conservative Media’s Obsession With Hunter Biden is Warranted But Misses the Mark
Its relentless effort to link the father to the son’s criminal and ethical issues has only failed miserably.
Do Streamers Need to Invest in Linear TV For Sports Dominance?
“As in any business deal, the answer to the question ‘does that make sense?’ will only become clear with math.”
