Local shows should focus on local topics and ignore national topics, right? No, that is wrong.
It is all about Topic A: What are people talking about? ...
"I can walk into a meeting and say, 'Well, we're just like you. We're a local business born and raised right here in Houston, Texas. So we're very similar to you.' I think owners of businesses appreciate that."
Nearly 40 years of covering politics… without opinion or judgment prepared me to finally bring some analysis and informed criticism to the junction of journalism and media.
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.