What Makes A Former Player Or Coach Valuable On Air?

"Staffing your station or network with a few former players and coaches does add some credibility. That credibility diminishes though if they have nothing valuable to say."

ABC News Leads Coverage on Jan. 6th Hearings

ABC was the most-watched network in coverage, with a little over 5.21 million total viewers, according to Nielsen Media Research.

The Answers Aren’t the Problem, the Questions Are

It can be tough to get famous people to address criticism they are facing. The famous usually have advisors, and those advisors do things like explain to famous people how best to avoid addressing criticism they may be facing.

There Are Ad Dollars Waiting For Radio At The Dentist

Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price, convenience, and specialty. And what better way to ease into an advertising campaign than using a trusted on-air talent to explain the whole process?

News/Talk Could See a Migration of Hispanic Listeners

Now am I expecting a mad rush from Hispanics to right-leaning News Talk? No. But can a migration start to happen? Absolutely.

Anatomy of an Analyst: Ray Ferraro

“I did get some advice early on, it’s not an accumulation of word count,” Ferraro told the Hartford Courant. “If you don’t have something to say where you can provide some context then there’s no need to say it. If the audience thinks I’m talking too much, then I probably think I’m talking too much.”

Meet The Market Managers: Jay Davis, Cumulus Media Oklahoma City

"We've had these great radio stations for a long time and we've kept our top talent on the air. So we've been very consistent with what our presentation sounds like, looks like, etc.  I think people see it as destination employment."

After Years Of Planning, The BSM Podcast Network Is Finally Becoming A Reality

"I love this company and the people in it. JB has been not just a mentor, but a valued friend and ally. Building something like this together under the BSM umbrella means the world to me."

Barrett Sports Media To Launch Podcast Network

"We will start with a few new titles later this month, and add a few more in July."

Fox News Led Coverage for Johnny Depp-Amber Heard Verdict

Fox News Channel led the cable news outlet in verdict coverage with 2.22 million total viewers and 436,000 within the key 25-54 demographic.

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