"Staffing your station or network with a few former players and coaches does add some credibility. That credibility diminishes though if they have nothing valuable to say."
It can be tough to get famous people to address criticism they are facing. The famous usually have advisors, and those advisors do things like explain to famous people how best to avoid addressing criticism they may be facing.
Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price, convenience, and specialty. And what better way to ease into an advertising campaign than using a trusted on-air talent to explain the whole process?
“I did get some advice early on, it’s not an accumulation of word count,” Ferraro told the Hartford Courant. “If you don’t have something to say where you can provide some context then there’s no need to say it. If the audience thinks I’m talking too much, then I probably think I’m talking too much.”
"We've had these great radio stations for a long time and we've kept our top talent on the air. So we've been very consistent with what our presentation sounds like, looks like, etc. I think people see it as destination employment."
"I love this company and the people in it. JB has been not just a mentor, but a valued friend and ally. Building something like this together under the BSM umbrella means the world to me."